Allow us to present you with the following scenario. And, for the record, it’s based on an actual occurrence that took place with one of our colleagues last week.
A new album was released to our colleague’s liking. He found the music on YouTube through a channel owned and operated by the music group itself. Desperate to get his hands on this album, our colleague researched websites of stores where the CD might be available. Of course, these sites also each had the album available as a digital download. “Not for me,” thought our colleague, “I want the physical copy of the album to feel like I really own it.”
After informing his friends about his purchasing choice, he was greeted with giggles and snarky remarks. “Get with the times,” he was told, “You could have had the album within seconds if you had just downloaded it!”
Times have changed. People have access to products and services in ways that were once never imagined. The internet allows consumers to get their hands on what they want, when they want. There’s no reason that your business shouldn’t be up “with the times” by offering its customers quick and easy access to what they want as well.
Of course, music and other digital media are a lot different than the physical products that you have to offer in your store. No one can download a pair of shoes. Nevertheless, the point remains the same. Those products of yours should be available online. In today’s world, the internet is generally the first place people go to learn of the products and services that interest them. If your competitors are willing to allow their customers to make purchases directly from their websites – and you’re not – you are certain to miss out on a lot of sales.
Not only should you be investing in an e-commerce solution to allow you to sell products via your website, you should also be investing in social media. This doesn’t necessarily mean that you have to spend money – it means devoting some time to engaging with members of your target audience. Using popular platforms such as Facebook and Instagram are incredibly effective ways of spreading the word about your company’s goods and how customers can order them directly to their homes.
“Not surprisingly, one of the top drivers of social commerce is Facebook,” writes Thomas Smale on Entrepreneur.com, “The rest of the breakdown may surprise you. Facebook, Pinterest, Twitter, YouTube and Reddit are among the highest-performing sites. Yet, depending on your business niche, other sites may prove to be more worthwhile. It’s worth experimenting to find out.”
The e-commerce solution offered by Canadian POS Corporation gives you everything you need to securely accept all credit cards (Visa, MasterCard, Discover and American Express) online. And because you’ll have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider.
For more information, please don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at firstname.lastname@example.org.