Study Discovers Interesting New Gift Card Trends

‘Tis not only the season for giving. ‘Tis the season for giving gift cards! Time and time again, we continue to hear that gift cards top most people’s holiday wish lists. And why wouldn’t they? Gift cards give recipients opportunities to get exactly what they want. They eliminate those awkward moments when you have to pretend to like the gift you were given. They also do away with having to worry about getting the right size, colour or style of a clothing item.

Bottom line: gift cards make the greatest gifts!

According to Natasha B on GiftCardGranny.com, digital gift cards are significantly growing in popularity. The website recently conducted a survey to determine the latest gift card trends for 2017. Among the conclusions drawn from the survey is the fact that the digital gift card trend is steadily on the rise. “This year, 44.0% of respondents have purchased a gift card through an app compared to 36.1% in 2016,” wrote B.

The survey also uncovered some other interesting gift card trends. They include the fact that people are buying gift cards for reasons other than giving them away as gifts. By their very name, one would assume that gift cards have a singular purpose. Not so, says Gift Card Granny. Consumers also pick up gift cards for rewards points or cash.

Gift cards aren’t just used for gifts, survey finds.

“There’s a growing trend of people buying gift cards as a way to save,” reports Natasha B, “People purchasing gift cards for rewards points or cash has increased by 12.4% year over year. This is likely due to retailers offering special promotions or bonus gift cards with a purchase.” Perhaps, this trend is the reason why gift cards are growing in popularity as year-round purchases. Of course, no one has to wait until the holidays to buy them.

The Gift Card Granny survey found that, “this year people purchase an average of 1.52 gift cards a month versus last year’s 1.22 a month.” In other words, people tend to buy more than one gift card per month of the year. At this clip, what reason would you have to not sell gift cards in your store?

How can Canadian POS Corporation help you to take advantage of these gift card trends?

Our experience has shown us that when Canadian retailers, restaurant owners and other business owners begin selling gift cards to their customers, they boost sales and draw more customers into their places of business. We believe that our gift cards provide the perfect solution to grow your business!

They have been proven to encourage repeat business, attract new customers and boost sales all year long! The booming stored value card business accounts for billions of dollars per year in sales for retailers nationwide. Canadian POS Corporation’s gift card program is the perfect solution to lay claim to your stake in a new era of consumer spending.

Our solution maximizes stored value card sales with a complete package of marketing features. Ever mindful of your business needs, simple administration and top-notch security are built-in features to make program management simple and cost effective.

To learn how you can begin selling gift cards in your store, call Canadian POS Corporation at 1-877-748-2884 or email us at info@cdnpos.com.