Welcome to Cyber Monday! Undoubtedly, today is the busiest online shopping day of the year. Each and every year, Cyber Monday breaks sales records. And, as we pointed out in our last blog, we’re quite sure that this year will be no different. Business owners all over Canada are enjoying a significant increase in sales today. And the smartest ones will likely be offering discounts all throughout the week.
It pays, of course, to invest in a sound e-commerce solution so that your business can thrive. In today’s world, consumers expect everything to be online. If your company is still without a strong online presence, let alone an online store, you’re doing it no favours. 2018 is just around the corner – it’s time to get with the times!
Why should you invest in an online store right away?
Let’s just start with what we believe to be the most obvious reason to invest in e-commerce. It will say a lot about your brand – including the fact that it is up with the times, forward-moving and willing to address the needs and concerns of the modern-day consumer. Companies without company websites are practically considered obsolete. And those that have websites but don’t provide visitors with access to buy products directly are make less than stellar impressions.
According to Bryan Haines on TheBalance.com, the improvement of your company’s image should be reason enough to begin selling online. “It’s an extremely important factor considering that without a website, blog, or online presence prospective clients could begin to wonder how serious you are about business,” he insists, “Today, companies of all sizes and industries are establishing a successful online presence.”
Think about it. Your store enables you to sell products to consumers who live within its general vicinity and are available to visit during business hours. When you open up your online store, you allow people from all over the world to support your brand 24 hours a day and 7 days a week! It should go without saying that investing in e-commerce is a step towards enjoying support from a much larger customer base.
On Hubspot.com, Ted Ammon explains that online shopping grows rapidly each year. “Just three years ago, 36% of American shoppers completed their holiday shopping online,” he informs, “Last Christmas, that number jumped to 61%. Keep in mind, that’s only holiday shoppers that did all or most of their shopping online. If we study the number of people who’ve made at least one online purchase, the percentage would skyrocket.”
We are so very proud of our e-commerce solution. It provides you with everything you need to safely and securely accept all credit cards (Visa, MasterCard, Discover Network, American Express) online.
Secure real-time transaction processing and advanced risk management tools protect your online business from fraud. And because you’ll have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider.
For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at firstname.lastname@example.org.