The internet has provided us all with a great number of benefits and conveniences. Take television viewing, for example. There once was a time (and it doesn’t feel like all that long ago) when we all had to wait for a show to come on TV in order for us to see it. If we missed it, we’d hope that someone may have recorded it for us – on video cassette, no less!
Today, a large number of TV shows are streamed online via websites that cater to such viewing. You can basically watch whatever you want, whenever you want. Not to mention, you can find pretty much anything on YouTube. If you missed the game and want to see highlights or want to get caught up on the latest news, you always have the good old internet to save the day!
Now consider the fact that the internet has completely changed the way we shop. There was once was a time when we all had to travel to stores in order to make purchases. And while the phone could sometimes be used to place orders, it didn’t provide you with as much comfort in your purchase choice. Most people like to see what they’re buying before they buy it.
Online shopping allows for customers to easily browse from store to store to compare both items and prices. In fact, the convenience of never having to leave your home is often enough to get some shoppers to give up their traditional ways of making purchases. And this is a trend that is growing rapidly.
On Fortune.com, Madeline Farber reveals that a joint comScore and UPS study that polled over 5,000 consumers found that shoppers are buying more items online than they are in actual stores. “According to results, shoppers now make 51% of their purchases online, compared to 48% in 2015 and 47% in 2014,” she writes, “As online shopping accelerates, so does the use of smartphones to make purchases. The survey showed that 44% of smartphone users made buys through their devices, compared to 41% a year ago.”
The use of mobile devices to make online purchases is a factor that all merchants should heavily respect. Making your company website mobile-friendly will have a big impact on the amount of sales you can make online. Naturally, being able to use a smartphone to make a purchase makes online shopping all the more convenient.
On Quora.com, Santo Singh provides a long list of reasons why shoppers enjoy making purchases online. Among them are the fact that it saves time (a couple of mouse clicks will usually get you what you want), it saves fuel (you don’t need to drive to a store when you have a company website that will make the same sale) and it saves energy (you don’t even have to get out of your pyjamas to go shopping!).
As well, Singh highlights the fact that by allowing customers to shop at your online store, you turn your store into a 24/7 business. “Online shopping stores are open round the clock of 24/7, 7 days a week and 365 days,” he reminds us, “It is very rare to find any conventional retail stores that are open 24/7. The availability of online stores give you the freedom to shop at your own pace and convenience.”
Isn’t it time you take advantage of the world’s love for online shopping? Begin selling your products through your website with the help of Canadian POS Corporation’s secure e-commerce solution! For more information, call us at 1-877-748-2884 or email us at firstname.lastname@example.org.