Okay, we’re going to go on record and predict that online shopping will never make traditional shopping obsolete. There will always be shoppers who enjoy the physical interactions they have with store representatives and the opportunities to see and touch the products they’re interested in buying. However, it needs to be highlighted that there are numerous advantages that investing in e-commerce will give your store over traditional shopping.
Here are three:
1. It drives customer traffic to your business more regularly. It is often said that adding freshly-updated content to your website (via a blog, for example) is a great way to help for it to rank higher in search engines. And this is absolutely true. We know from experience! However, were you aware that investing in an e-commerce solution is also excellent for search engine optimization? On TheBalance.com, Ajeet Khurana explains that having an online store can help you to increase your hits in search engines, thus driving more customers to your business.
“Physical retail is driven by branding and relationships,” he points out, “In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results, and land up on an ecommerce website that they have never heard of. This additional source of traffic can be the tipping point for some ecommerce businesses.”
2. It allows you to do business around the clock. How does making money while you’re sleeping sound? This is literally what you’re able to do when you allow shoppers to make purchases directly from your website. Investing in e-commerce means that you are creating a round-the-clock entity for your brand. Your doors literally never close when you allow for internet users to shop online.
“Store timings are now 24/7/365,” declares Khurana, “Ecommerce websites can run all the time. From the merchant\’s point of view, this increases the number of orders they receive. From the customer\’s point of view, an ‘always open’ store is more convenient.”
3. It allows you to overcome geographical limitations. Naturally, your physical store location is able to serve the customers who find it to be a convenient distance from their homes. That means that, generally speaking, your store will sell its items to people who live in close range to its location. When you begin selling your products online, however, it opens your brand up to shoppers from all over the world!
“If you have a physical store, you are limited by the geographical area that you can service,” notes Khurana “With an ecommerce website, the whole world is your playground. Additionally, the advent of mcommerce, i.e., ecommerce on mobile devices, has dissolved every remaining limitation of geography.”
At Canadian POS Corporation, we proudly offer an e-commerce solution that allows Canadian merchants to have everything they need to securely accept all credit cards online. With it, they can secure real-time transaction processing while enjoying advanced risk management tools that protect their online businesses from fraud.
As well, because our customers have direct connections to our powerful and reliable processing network, they eliminate the costs and complexities of dealing with third-party gateway providers. For more information about our e-commerce solution, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.