Just because you own a small business, it doesn’t have to look like it. Online, your business has the ability to look like a multi-million dollar franchise. That is, of course, if you want it to look that way. Talented graphic designers – and there are many of them – have the ability to create websites that are sleek and stylish and highly capable of driving up sales. If you’re looking to gain a greater reputation for your brand, you’ll invest in its website.
However, simply having a good looking site to represent your company won’t drive up sales on its own – not without an e-commerce solution, anyway. You see, investing in e-commerce is one of today’s best ways to grow a small business. Not only does selling your products directly through your website put you on the level of the “big boys” of your industry in the eyes of the buying public, it gives your customer base more reasons to continue shopping with you.
Here are three benefits of e-commerce for small business owners:
1. An increase in sales. Did we mention that by selling your products online, you’re bound to sell a lot more of them? Online shopping is an increasingly popular practice, not just among Canadians, but among people worldwide. Investing in e-commerce will encourage more sales from both domestic customers and those who live abroad. DOCreativeStudios.com can attest to this.
“According to reliable statistics, there has been a tremendous increase in online sales over the last couple of years,” says the website, “It is estimated that the revenue of a business that incorporates an e-commerce platform can increase by up to 250%. This is attributed to the fact that most people prefer the ease of access and convenience that comes with e-commerce platforms.”
2. An increase in customers. One clear way to determine whether or not a business is growing is to take a look at its customer base. Are members being added to it on a regular basis? With an e-commerce solution, this is a benefit that you can count on. When people discover that they’ll be able to make purchases from you without leaving the comforts of their own homes, they will be more enticed to become and remain a customer of yours.
“It is clear that e-commerce brings in a lot of convenience in terms of payments. This therefore automatically invites more customers and also impulse buyers,” says DOCreativeStudios.com, “The fact that the online payment system may accept different modes of payments makes it easier for the small business to get customers of diverse backgrounds.”
3. A levelling of the playing field. As mentioned earlier, online stores present the companies they represent as major players in their respective industries. Online shoppers need not even know what your storefront looks like or how big or small your business really is. Your online store is an entirely new entity that allows you to compete in your marketplace in ways that you never could before.
Harley Finkelstein is the Chief Platform Officer at Shopify. According to the Business Development Bank of Canada, Finkelstein believes that “online sales allow you to punch far above your weight in attracting customers. With a well-designed website, a small business can reach as many people online as a much larger company. Plus, your site can be seen worldwide 24 hours a day, and Internet marketing tends to be cheaper than traditional methods.”