In our last blog, we revisited the topic of e-commerce and highlighted some of the main benefits it presents to merchants. Perhaps, the most obvious benefit is that it provides a 24/7 convenience to shoppers all over the world. By having an online store, you receive the ability to continue to sell your goods even when the doors of your physical store locations are closed for the day. E-commerce allows for an undeniable money maker to boost your business!
What are the other benefits of opening your online store? Here are three:
1. Online stores boost your rankings in search engines. A huge part of SEO is content marketing. It’s one of the reasons we insist on updating our blog so often. The more content on the site, the more chances it has to be picked up in Google searches. The same can be said about e-commerce. Online stores are often found in search engines because of the large amount of online shoppers who search them out.
On Ventureburn.com, Jack Dawson speaks to this point. “Billions of people use search engines every day to find products that they want to buy,” he writes, “With a physical store, it is very difficult to reach such a large market. However, an online store can easily accomplish this. By having an online store, a business can reach many more customers than it would with physical stores.”
2. Online stores help to significantly reduce costs. Consider the fact that you don’t have to worry about an increased light bill due to extended business hours when your store is open. As well, you don’t have to pay your employees anything extra for working overtime. Your online store is practically a self-functioning tool that doesn’t present you with an influx of new costs. As Dawson explains, e-commerce also reduces the costs of maintaining and managing inventory.
“In a physical store, there are numerous costs that are involved for the purpose of managing the inventory,” he explains, “It costs time and money to manage inventory. Physical means of managing inventory are tedious and costly. However, it is easier and cheaper to manage inventory in an e-commerce website.”
3. Online stores help you to better understand your customer base. When your customers visit your physical store, you may or may not get the opportunity to learn their names or their buying habits. Of course, it’s a good idea to drum up conversations. But not everyone may be as interested in divulging their personal interests to help you better assess their buying patterns. E-commerce, however, takes care of that problem for you.
“In the world of business, information is power,” says Dawson, “The buying habits of their customers are very important for a business. In a physical store, it would be quite difficult to analyse the items that each customer bought as well as how frequently they bought these items. However, an ecommerce store makes it very easy for you to see the purchasing patterns of your customers.”
The e-commerce solution offered by Canadian POS Corporation provides you with secure real-time transaction processing and advanced risk management tools that protect your online business from fraud. And because you’ll have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider.
For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.