Easter celebrations are on the way! And, for many businesses all throughout Canada, that means that doors will be closed for portions of the upcoming long weekend. Good Friday, for example, is a day when most stores won’t be open. But, for restaurant owners, a holiday long weekend just means business as usual.
Check that – a holiday long weekend actually offers ample opportunities for business to pick up! The upcoming Easter long weekend is no different. It’s a time when families enjoy getting together for big meals. So why not put some extra efforts into growing your restaurant’s sales this Easter? Doing so is easier than you think!
Here are three easy Easter marketing ideas for restaurants:
As we noted, Easter celebrations are often family-oriented. By welcoming families to your restaurant, you will maximize maximizing your number of Easter long weekend patrons. Naturally, Easter egg hunts are popular activities for children during this particular holiday. Host one at your restaurant and be sure to advertise it online. Utilizing your social media accounts to promote your Easter egg hunt will be especially beneficial.
“There is nothing more exciting that rushing around collecting dozens of special eggs that just might hold the big prize,” offers Niki Pacheco on KultureKonnect.com, “This can be for kids or even for adults too! Be sure to advertise to the community around you to attract the maximum people possible.”
There are few things more enticing to restaurant patrons than the ability to eat all that they can. You may not usually offer a buffet at your restaurant, but this Easter weekend would be a good time to try it out. On Upserve.com, Holly Everett suggests you offer up a brunch buffet to draw in crowds this Easter.
“If your kitchen has the capacity, whip up some of your best brunch items in bulk,” she writes, “If you need some menu inspiration, here are some helpful stats from the National Restaurant Association so you can give your customers what they want at brunch: More than 30 percent of diners want to eat ham. 27 percent of customers want to eat eggs. More than 30 percent of diners like to indulge in pastries.”
As we mentioned earlier, utilizing social media to market your upcoming Easter promotions will be a very beneficial practice. Allow us to remind you just how popular Instagram, Facebook and Twitter continue to be. Don’t neglect these platforms as they’ll help you to quickly spread the word about your restaurant’s Easter specials without any cost to you!
“Social media offers a perfect method to shout your promotions from the mountain tops,” insists Pacheco, “You can choose your target audience, you can review your metrics to see what is working and you can make adjustments to make your ads in reaching the masses.”
At Canadian POS, we highly recommend the Poynt Smart Terminal to restaurant owners. The completely wireless device delivers an incomparable all-in-one payment and marketing solution for small and medium-sized businesses. For more information, please don’t hesitate to call Canadian POS at 1-877-748-2884 or email us at firstname.lastname@example.org. Happy Easter!