We’re just a few short days away from a brand new year! Have you devised your New Year’s Resolutions yet? Most people have. And, for business owners, most of the items on their lists of resolutions have to do with growing their companies. What business owner isn’t interested in boosting his/her business? Surely, it will take a lot of hard work and planning. So why not begin that planning before the new year is here?
Here are three easy ways to grow your business in 2016:
1. Add new services to your old products. There’s always a way to spruce up sales for items that you’ve had available for a long time. Sometimes, it means including them in “bundles” or packages with other items. And in other instances, it can mean providing new services to those who purchase particular items. On MoneyCrashers.com, Michael Lewis provides an example of how the addition of such services can boost product sales.
“Adding complementary services or products may help you gain new clients, as well as maintain existing ones,” he believes, “For example, a lawn-mowing or landscaping company might add swimming pool maintenance for little additional cost. Neither service is technically complex or difficult to deliver, both require regular home visits, and each are a burden to the homeowner.”
2. Give people more reasons to visit your company website. Your website should represent something bigger than a place where your products and services are advertised. It should serve as a source of information that online visitors can come to in order to have important industry-related questions answered. Starting up a blog (not unlike this one) is a great idea if you’re looking to increase traffic.
On SmallBizTrends.com, it is recommended that you make your website a “destination”. “You don’t want your business website to just be a boring place for you to store information,” reads the site, “You want customers to actually want to visit. And in order to do that, you need to make it into a destination site.” You may also want to turn your website into an online store. Investing in a worthwhile e-commerce solution can significantly increase your sales.
3. Accept credit cards. By now, it should come as no surprise that Canada is a pro-plastic nation. Canadian shoppers have long showed that they prefer to pay for their purchases using credit cards and debit cards. If you’re still running a cash-only business, it is highly advisable that you begin accepting plastic in 2016. It provides the ultimate convenience to both your customers and to your staff.
“Accepting credit cards for payment is a benefit to your potential customers and is a proven method to quickly spur sales,” says Lewis, “If you do not presently accept credit cards, go to your bank or local financial institution and create an account immediately. The initial costs of setup will be quickly recovered, and the small processing fee can be considered in your retail price.”
At Canadian POS Corporation, we offer Canadian business owners the opportunity to accept credit cards and debit cards using our Countertop and Wireless terminals. As well, we also provide an excellent e-commerce solution to those who wish to sell their products online. For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost. Let’s make 2016 your company’s most successful year yet!