“Gift cards tend to have a bad reputation, perhaps because the receiver thinks they are too impersonal,” writes Ashley Watson on Wisebread.com, “But I would much rather get a gift card (or cash) than something I can\’t use or clothing that doesn\’t fit. There\’s nothing worse than having to return a gift. Not only can it be a hassle, but it\’s also difficult to explain to your aunt why you aren\’t wearing that argyle sweater vest she gave you for Christmas.”
Watson’s description of why gift cards truly do make the perfect gifts is perhaps the perfect way to encourage you to sell them in your stores. There are many people out there who are just like Watson. Receiving gift cards makes both gift-giving and gift-receiving easy. It should go without saying just how popular they are. All major retailers seem to be selling them. Why not give your small business the opportunity to cash in on the trend?
Here are three good reasons gift cards make perfect gifts:
1. Gift cards give people what they want. As Watson points out, people don’t need to return gift cards. They never have to worry about the wrong size or the wrong colour. Instead, gift cards give people the ability to buy whatever they like. It’s hard to go wrong with a gift that is specifically chosen by the recipient. By selling gift cards, you give your store the opportunity to sell gifts that are guaranteed to satisfy.
“Whether you are buying a gift card from someone\’s favorite clothing store or giving free downloads from iTunes to the music lover in your life, gift cards guarantee that people will love what you give them,” writes Watson, “They have the freedom to pick out whatever they want, and you are relieved of the stress of finding something perfect for everyone. Gift cards are also ideal if you are buying for in-laws you don\’t know that well.”
2. Gift cards provide amazing convenience. Watson also points out that many shoppers have to buy for several people. This is especially true during the end-of-year holiday season. Not everyone has the time to go in and out every store in the mall to find the perfect gifts for each and every member of their families. As well, some people just hate shopping! Selling gift cards makes the experience so much easier.
“If you are purchasing gifts for a lot of people — a dozen or more nieces and nephews for instance — you can budget a dollar amount for each card,” says Watson, “This also prevents arguments over which cousin got the better gift, because everyone gets the same amount of money. And it saves you the time shopping for each person. Plus, even if you get a gift receipt, returning gifts can be a headache.”
3. Gift cards are thoughtful. This point is bound to raise some eyebrows. As Watson points out, many people believe that gift cards are informal, thoughtless gifts. So, how can the opposite be true? Consider that some people are hard to shop for. They are very particular about what they like and don’t like. For such individuals, gift cards take into consideration that allowing them to choose their gifts for themselves is a gift in itself!
“For practical people who never spend money on themselves, give them a gift card from a place where they can purchase something they need, or may not have the money for,” Watson notes, “I would gladly accept a $50 gift card for groceries, for instance. Don\’t forget pet owners could always use more cat litter or dog food. And for that hard-to-buy-for person in your life, money is always an option.”
Isn’t it time you begin selling gift cards at your store? To get started, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.