In our last blog, we highlighted the fact that, for some businesses, summer is considered a slow season. However, in the world of e-commerce, things are always buzzing. Don’t assume that the holiday season is the only time of year when people use the internet to shop. There are a number of things you can do to boost your summertime sales online.
Here are three:
1. Heavily promote your summer-themed items.
What summer-themed goods do you sell that may enhance the enjoyment had by your shoppers? Come up with ways to bundle some of your products and sell them at a discount in your online store. Promote the fact that your customers can enjoy both savings and a great summer season by visiting your site.
“Your summer merch will move faster if you remind your customers that they need it and offer some limited-time discounts to get them to buy now,” says Casey Kelly-Barton on HostGator.com, “Obvious candidates for summer-fun-now deals are outdoor furniture, pool and swim gear, travel items, and grilling equipment. Don’t sell those items? Brainstorm a bit.”
2. Create a product collection.
Earlier this week, one of our colleagues expressed his glee over completing a DVD collection of one of his favourite TV shows. When teased by a co-worker about the “outdatedness” of DVD collections, he responded by saying that it was important for him to own an entire set of something he really enjoyed. The only problem, he pointed out, is that stores that sell DVDs are at an all-time low. Therefore, he had to go online to order the product right to his home.
Do you have products that can be considered collectibles? Highlight them on your site as items your customers won’t be able to find anywhere else! “To make it easier for shoppers to find what they are looking for, or even just give certain shoppers a place to start, create specific product collections,” advises Grant Thomas on Justuno.com, You’re essentially telling shoppers where to go on your site and making decisions on what to shop for easier. Some potential product collections are seasonal collections, a collection of similar items, buying guides, or a clearance section.”
3. Be sure to acknowledge all of summer’s holidays.
Canada Day is coming up this Sunday. Have you already started highlighting your Canadian pride in your store and on your website? Are there red maple leafs abound? If you’re not taking advantage of the various summer holidays that are worth celebrating, you’re not putting in the right amount of effort to excite your website’s visitors. Kelly-Barton suggests that you even come up with your own brand-specific holidays!
“Maybe you’ll want to run a flash sale on ballet shoes for National Dance Day in July or discount board games throughout August in honour of Family Fun Month,” she offers, “You can always make your own summer holiday sale, like Amazon does with Prime Day. (There’s a reason they put that big day in the middle of summer.)”
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