3 More Effective Measures For Boosting Customer Satisfaction

In our last blog, we revisited the concept of customer satisfaction and listed some simple steps that can be taken so that you increase it at your place of business. At Canadian POS Corporation, we have a long history of helping Canadian business owners to boost the satisfaction of their customers by offering them the payment options they want. When you accept credit cards and debit cards in your store, you automatically start to make your customers happier.

If you’re yet to begin accepting credit and debit or you’d like to look into an upgrade from your current provider, please don’t hesitate to contact Canadian POS Corporation today. Give us a call at 1-877-748-2884 or email us at info@localhost and be sure to ask about our Countertop and Wireless options. Of course, you’ll need to combine your new POS terminals with some other effective measures for boosting customer satisfaction.

Here are three more:

1. Find out what your competitors are doing. To be a top choice in your industry, it will be important for you to outdo your competition. But how will you be able to do that if you don’t know what your competitors are up to? Do your research. Check out your competition’s websites. Visit their stores and ask a lot of questions to see how your competitors answer them. Then, it’s up to you to find ways to be better.

Update your website, spruce up your store and make sure your staff is trained to adequately answer any questions and address any concerns. On UpYourService.com, Ron Kaufman actually recommends that you become a customer of your competitors. “Use their products and services regularly, compare them to your own,” he suggests, “Ask their Customer Service Centre to describe available services in detail, then copy the best and do better than the rest.”

2. Offer free product training. As we’ve been highlighting, today’s customers value their experiences over their purchases. This is why it’s so important to provide a valuable experience each time your store is visited. In cases when customers may need assistance with using the products they’ve purchased, a free workshop on how to get the most out of what they’ve bought may just be what is needed to truly make them happy.

On SocialTriggers.com, Valeria Maltoni insists that the offering of product training sessions is a “clear, business winning decision”. “Nothing decreases customer satisfaction more than being confused with how to make a product work,” she believes, “And free product training and support will be how you alleviate this customer frustration…With detailed, free training, you’ll alleviate that self-doubt and win a life-long customer.”

3. Set up a customer hotline. In our last blog, we made mention of the fact that there’s no one better than your customers themselves to tell you how to increase customer satisfaction. However, it should be noted that not everyone will have the time to attend customer focus groups. Giving you a call and leaving a message, however, is a much easier and time-efficient task to pull off for more people.

Kaufman suggests you open up a customer hotline to allow people to call you to offer their feedback. “Some customers will tell you what they think, but they want an ‘anonymous’ way to do it,” he points out, “Set up a special voice recording ‘hotline’ for customers only. And don’t worry about receiving any strange messages; just sort through them for the gems that will give you specific information about way to improve customer satisfaction!”