“Growing your business isn’t just a worthy goal; growing your business is a necessity for your business’s survival and your economic well-being,” writes Susan Ward on About.com. In our last blog, we revealed a few surefire ways that Canadian business owners can enjoy business growth. Among them was the adding of e-commerce solutions to their websites. Providing customers with an ability to make purchases directly from your website can work wonders.
Of course, there are many other methods of achieving business growth. Here are three more:
1. Go to trade shows. Trade shows can be a lot of fun. You’re bound to meet a large number of people who come from all over the country, and even the world. You’re likely to learn a lot and gain a lot of exposure for your brand. And, most importantly, you’re bound to spark the interest of numerous would-be customers simply because they had the opportunity to meet you in person. Ward certainly advocates for trade shows.
“Trade shows can be a great way of growing your business,” she insists, “Because trade shows draw people who are already interested in the type of product or service you offer, they can powerfully improve your bottom line. The trick is to select the trade shows you participate in carefully, seeking the right match for your product or service.”
2. Stop being lazy. This particular method may be the heaviest dose of “tough love” ever found on the Canadian POS Corporation Blog. It just has to be said. For some business owners – we’re not saying all of them! – it’s a simple matter of getting up and actually doing the necessary work to generate improvements at their companies. It’s so important to not take anything for granted, not matter what type of business you own.
“There is truth in the saying you are either growing or dying,” writes Alex Pirouz on HuffingtonPost.com, “You must take massive action on a daily basis if you wish to create healthy sustainable growth. Take action today, get your strategy right, get your finger on the pulse, build the best team you can, focus using the best tech you can and grow your business today, not tomorrow.”
3. Diversify your products or services. “The key to successfully growing your business through diversification is similarity,” says Ward, “You want to focus on the related needs of your already established market or on market segments with similar needs and characteristics. An artist might also sell frames and framing services, for instance. Or a mountain bike rental business might switch to renting skidoos in the winter season.”
No matter what type of business you own, there is definitely one particular product that will service your company well. Have you considered selling gift cards to your customers? By offering this new “product” to your customer base, you will automatically be satisfying a need the majority of customers already have. What to buy my loved ones for the holidays? Needless to say, the upcoming holiday shopping season will see the sale of many gift cards.
At Canadian POS Corporation, we believe that gift cards represent the perfect solution to grow your business. In our many of years of experience, we have found that when companies sell gift cards, they encourage repeat business, attract new customers and boost sales. And you don’t need the holiday shopping season for gift cards to help your business grow. Nevertheless, you should get in touch with us now!
Call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.