Arguably, customer service is the most important element of any business. And most people wouldn’t argue with that. Companies have been known to lose customers based on bad customer service experiences. In most cases, it doesn’t matter how great your products and services are, if your customers don’t enjoy the experience of doing business with you, chances are that they will cease to be your customers.
In yesterday’s blog, we went over a few important reasons that customer service is so important. It’s a topic that cannot be stressed enough, no matter what type of industry you work in. In today’s blog, we’ll point out a few more reasons why customer service is so important. Keeping these points in mind can truly mean the difference between growing your customer base and going out of business!
Here are three more reasons to prioritize excellent customer service:
1. It proves to your customers that you care about them. At the end of the day, this is what each and every one of your customers truly wants. Of course, they expect high quality products and services from you. But when customers are acknowledged as people and not just faceless patrons that pay your bills, it makes a big difference in how they feel about your brand. Working to solve their problems will often do more for your image than the items you sell.
“You should genuinely care about your customers, since they are literally the most important aspect of your business,” insists Tabitha Jean Naylor on Business2Community.com, “Without customers, you sell no products or services. When you don’t make sales, you have no cash flow. Without cash flow, you can’t pay your overhead. When you don’t pay your overhead, your business literally fails.”
2. It helps to secure repeat business. It is often said that advertising to attain new customers is a lot more difficult than pleasing current customers in order to keep them loyal. Excellent customer service keeps people coming back. Not only that, it encourages happy customers to pass the word on about your business to others. There’s nothing like loyal customers who offer referrals to your business.
“A company with excellent customer service is more likely to get repeat business from customers,” states Rick Suttle on Chron.com, “Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor customer service may lose customers, which will have a negative impact on business. It costs a lot more money for a company to acquire a customer than to retain them, due to advertising costs and the expense of sales calls.”
3. It serves as an excellent marketing strategy. Is there any better way to market your business than to have happy customers talk about it? Is there any better way to represent your business than to have friendly and knowledgeable representatives assisting its customers? When you provide top-of-the-line customer service, you are advertising your company in more effective ways than expensive television commercials.
“From a purely business standpoint, good customer service is a great marketing angle,” writes Naylor, “It’s something you can tout in your advertisements which is sure to bring you in more customers. People like to hear you have top notch customer service, pure and simple. Anything that can help you with effective marketing is worth the extra effort.”
At Canadian POS Corporation, we pride ourselves on our customer service. To experience it for yourself, call us at 1-877-748-2884 today!