It’s often said that business owners should focus their attentions on their current customers. Securing long-lasting loyalty is a key ingredient to business success. However, all business owners would likely to agree that there’s always room for more on their list of customers. And, as a result, they continually seek ways of encouraging more traffic through the doors of their places of business.
What can you do to make your store more popular? Here are three pretty cool ways:
1. Make surprise flash sales a signature of your business.
Imagine being in a store and hearing a surprise announcement about a sale that will only last for the next 30 minutes. It’s a rarity that you may wish to capitalize on! If flash sales become part of your store’s reputation, chances are you will see an increased number of visitors. Flash sales are also easy on your bottom line. A sale that only lasts for a small portion of your day won’t cut in to your profits the way a week-long sale might.
“A limited-time, surprise sale can get customers in the door,” writes Rieva Lesonsky on SmallBizTrends.com, “Offer a two-for-one special, 30 percent off everything in the store or whatever makes sense for your business. Limit it to a short period — for instance, 1:00 to 4:00 PM. (If bad weather is what’s keeping people away, you can look at the weather forecast and base your sale around any time the storm appears likely to lift or lessen.) Send emails and text messages or post on social media about your sale.”
2. Offer free Wi-Fi.
It’s the way of the world, people. Each and every day, we all get heavy use out of our smartphones. And the truth is, for the most part, we need Wi-Fi to do it. If you allow customers who enter your store the ability to surf the internet on their mobile devices, they will consider your store to be a friendlier destination.
“Unlimited data is no longer the norm for cell phone providers, and that’s left consumers feeling more than just a bit displeased,” says Alexandra Sheehan on Shopify.com, “Help them with a pain point and offer free Wi-Fi in your store. This is a great opportunity for retailers; 62% of businesses reported that customers spend more time in-store after they introduced free Wi-Fi. This could lead to more sales and engagement with your brand.”
3. Sell gift cards.
Let’s just put this plainly. People like buying gift cards. People like receiving gift cards. They make shopping easy. They make getting what you want easy. Sell gift cards in your store and you’ll be welcoming more consumers who see them as the perfect ways to celebrate their loved ones on special days. This is practically guaranteed, according to the results of a Blackhawk Network survey.
As they report on Newswire.ca, “nearly all Canadian consumers (99 percent) are aware of gift cards. Eighty-nine percent have purchased them at some point, up from 71 percent in 2010. Nearly all consumers have heard of prepaid phones and phone cards, yet less have purchased (64 and 58 percent, respectively.) Most consumers (93 percent) are aware of prepaid debit cards, yet only 24 percent have ever purchased them.”