If you ask us, the following statement should go without saying…but we’re going to go ahead and say it anyway: Accepting credit cards during the holiday season is good for business. On one hand, we could boldly state that all Canadian business owners know that already. Then again, on the other hand, not every Canadian business owner accepts credit cards.
Still need convincing to be plastic-friendly? Here are three reasons accepting credit cards during the holiday season is a must:
1. It will help your customers to take advantage of greater savings.
This is most definitely the time of year when shoppers will be on the lookout for the best bargains and deals. Naturally, they will be doing more shopping than usual. So any business that can save them money is bound to receive a lot of support. Many credit card issuers offer their cardholders rewards points. These points, as you know, can be redeemed for goods and services at a later date, effectively making their credit cards payment methods that offer more than just the items they’re purchasing.
On Credit.com, Jason Steele explains to cardholders that wise use of credit cards can offer them significant savings. “One of the things that you will never get from your debit card or your checkbook are rewards for spending, yet many rewards credit cards offer valuable points, miles or cash back,” he notes, “Those who avoid interest by paying their balances in full should always expect some rewards for their spending.”
2. You’re bound to attract new customers.
Is there a better time of year than the holiday shopping season to attract new customers to your store? By accepting credit cards, you practically scream “come and visit us!” to people who would otherwise look elsewhere. Simply put, people like using their credit cards. And, quite frankly, people don’t particularly like using cash anymore. On StartUpNation.com, David Iafrate explains that, statistically, cash is losing its charm.
“Consumers are more likely to shop at your business if they know you accept credit cards,” he writes, “Fifty one percent of American adults under the age of thirty hate paying with cash, no matter the amount. The trend is continuing through different age brackets…When you accept credit cards, you make your customer’s lives easier, and enhance their shopping experience.”
3. It will help your customers to enjoy the best deals.
As mentioned earlier, most holiday shoppers will be playing the “finding the best possible deals” game during the holidays. In addition to the sales and discounts that your store may be offering, many credit cards used by your customers will allow them to price match their purchases. Price protection, explains Miranda Marquit on WiseBread.com, is huge benefit of credit card use.
“Some credit cards, especially the premier cards that charge annual fees, include price protection,” she explains, “If you find a lower price on an item you have already purchased, you can be refunded the difference. This can be very useful when shopping holiday sales and buying gifts for others.”
Ready to make this holiday season your most successful one yet? For more information about how you can begin accepting credit cards at your store using the best POS terminals in the industry, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost. Be sure to ask us about our Countertop and Wireless options!