3 Reasons Excellent Customer Service Is So Important

A matrix illustrating the correlation and connection between good customer service and a great reputation, meaning a company or business should strive to please customers and boost its loyalty and salesAt Canadian POS Corporation, we’re quite proud of the fact that we provide Canadian business owners with top-of-the-line POS terminals at the most affordable rates in our industry. We know that what we provide our clients benefits their businesses greatly. However, we also know that our excellent products and amazing rates aren’t even the most important things to those who we do business with.

Customer service is everything. And, as a result, we work diligently to ensure that the customer service practices at Canadian POS Corporation are second to none. We state as much on our website’s homepage: “Canadian companies choose us because we provide value beyond payment processing.” We know that it is the added value of having great customer experiences that truly make the difference.

Here are three reasons excellent customer service is so important:

1. It makes your company memorable. As we mentioned, we already work daily with the confidence that our POS terminals and rates can’t be beat. But we know that the interactions with our customers are what truly give them the confidence that they’ve chosen the right company to work with. And don’t think for a second that customers aren’t willing to pass along the good word about their experiences to their family and friends!

“People will always remember if your customer service was really great or really terrible,” writes Tabitha Jean Naylor on Business2Community.com, “They aren’t just looking at your products, but speaking and working with someone who is supposed to represent your company. If that person represents your company in a good way, your customers will remember your company fondly. If that person represents your company in a negative way, you’ll probably lose a customer and garner some bad press.”

2. It helps you to outshine your competition. Many business owners offer products and services that are available through other companies. What is stopping their customers from seeking said products and services from the competition? You guessed it! A top-notch customer service regimen will keep customers coming back for the experience, not just the items. Of course, this helps you keep them away from your competitors.

“Customer service is also important to an organization because it can help differentiate a company from its competitors,” writes Rick Suttle on Chron.com, “For example, it may be difficult to tell the difference between two small-town drug stores, especially if their prices are similar. Therefore, putting extra efforts into customer service may be thing that gives one drug store a competitive advantage.”

3. It improves your company’s reputation. Naturally, you make your money by selling products or offering services. But the way that you provide customer service is often the main reason that people enjoy those products and services. If you offer great service, your customer base will be a lot more likely to believe in the high quality of what you’re selling. Excellent customer service is a great mechanism for convincing customers of your company’s standards.

“Everything pertaining to your company reflects upon everything else,” insists Naylor, “You see, if you have good customer service, people naturally assume you have good products. If you have bad customer service, people naturally assume you have bad products. The same goes vice versa, and can pertain to shipping, returns, services, and anything else. Even though this may not be entirely true, you need to be aware that this is how your customers think.”

For a taste of Canadian POS Corporation’s brand of customer service, please give us a call at 1-877-748-2884 today!