It’s pretty clear that there is no end sight for the internet. The popularity of the worldwide web continues to grow every day. With social networking sites such as Facebook and Twitter arguably the most popular ways for people to communicate these days, it should go without saying that Canadian business owners need to utilize the internet to promote their businesses. And it certainly shouldn’t stop at just developing a company website.
Just how effective is your website in selling your products? Are your customers able to make purchases directly from it? Investing in e-commerce is a huge step in achieving success in today’s business world. According to Peter Nowak on CanadianBusiness.com, a 2013 report from “trend tracker NPD Group, (found) that about 63% of Canadians like to shop online in order to save money.”
Here are three reasons to invest in e-commerce:
1. It will keep your customers from buying elsewhere. Obviously, your customers have options. And when one option doesn’t provide what they’re looking for, it’s pretty easy for them to find another route. You may offer the best products and services in your industry. But for those many shoppers who like to go online to make their purchases, the quality of what you have to offer may not be enough.
Many of them, in fact, may turn to American retailers that ship their products to Canada. Offering online shopping as an option is sure to help you not lose to the competition. “While Canadians would like to buy local, they inevitably turn to foreign e-tailers when they find no Canadian options, which means that a good chunk of money is leaving the country and thus not necessarily contributing to the economy,” writes Nowak.
2. It will keep you competitive in your industry. Are your competitors allowing for their customers to buy from them online? If they are, it’s important that you don’t allow for your brand to be left in the proverbial dust. And if they’re not, it’s just as important for you to present to your marketplace an option that will attract your competitors’ customers. According to Nowak, too many Canadian retailers seem to be slow to adopt e-commerce solutions.
“The slowness to adopt new technologies is generally attributed to companies’ conservatism, which means they aren’t quick to innovate but would rather watch what others do first,” he reveals, “That conservatism is at odds with how Canadians use the Internet, which is quite liberally, according to just about every study out there. Canadians are among the most prodigious users of Facebook, YouTube and pretty much everything else on the web. Shopping, as NPD notes, is up there too.”
3. It will increase sales. Talk about a no-brainer! The more opportunities you give your customers to buy from you, the more you’re bound to sell. Not only will you be able to satisfy your regular customers, but you will be opening up your business to potential customers worldwide. Your website effectively becomes your store – not taking the place of your physical location – but adding a new location that can be accessed from anywhere in the world!
At Canadian POS Corporation, we offer an e-commerce solution that enables you to easily and securely accept and process all credit cards. Your new online store will accept Visa, MasterCard, Discover Network, American Express all in real-time. With secure transaction processing and advanced risk management tools to protect your online business from fraud, our e-commerce solution is an effective, top-of-the-line method to boost your business.
For more information, call us at 1-877-748-2884 today!