Admittedly, we’ve written countless blogs on the topic of e-commerce. However, it’s a topic that never grows old. In 2019, we expect the popularity of online shopping to continue to grow all across the world. Not all businesses offer their products for sale via their websites. We believe that, at some point in the near future, that won’t be the case.
For a guaranteed shot at long-term business success, it’s important to get on board with popular trends amongst consumers. There’s no question that online shopping is one of the most popular trends in the business world. Not only should you have an online store, you should ensure that it is regularly updated.
Here are three reasons to update your online store:
1. It represents the high quality of your business.
In many cases, a consumer’s first impression of your company will be made via its website. In today’s world, people Google information about businesses long become customers. If you want to entice more visitors to your store (in person or online), your online presence has to be stellar. An updated online store will ensure your images and functionality are at their impressive best.
“If there is something wrong with the quality of images and other visuals on your website it may spoil everything: the general impression about your brand, for example,” warns Katherine Zhivanova of Maven, “When planning a redesign, it’s important to make sure that all visual materials (photos, graphical materials, even the smallest details) will be displayed in a decent way.”
2. It will provide you with greater sales opportunities.
Of course, no online store is meant to replace a brick and mortar location. Instead, it works in conjunction with a physical store to maximize sales opportunities. Keep in mind that not everyone who wishes to make purchases from you is available to visit your store in person. By having an eye-catching and easy-to-use online store, you will receive many more opportunities to make sales.
“As a successful business, you want every asset of your company geared towards furthering your reach, sales, and impact,” writes Brooke Hazelgrove of More Business Online, “Your website has the opportunity to function as a digital shopfront, and in accordance with your business, should present a searcher with the ability to learn more about you and become interested in what you have to offer.”
3. It keeps things consistent.
Your social media profiles should all have one thing in common: their profile pictures. Your company’s logo is a huge part of its marketing. Without maintaining consistency amongst all channels, you stand the chance of confusing the members of your target audience. By keeping your online store updated, you ensure that you are keeping your marketing efforts consistent across the board.
“When it comes to brand formation it always involves the redesign,” insists Zhivanova, “Everything starts with a brand book. When there is a full conception of the brand (at last), it is being reflected on your website. Now you can get down to developing a great marketing strategy. The strategy which will strengthen your brand awareness and boost sales.”