This week, the Canadian POS Corporation Blog has paid special attention to the concept of e-commerce and its importance in the Canadian business landscape. The bottom line is that if you allow your customers to make purchases directly from your website, you stand to make a lot more money for your business. And while we’ve been listing the benefits of investing in e-commerce to merchants all week, it’s important to note just how beneficial online shopping is to consumers.
Here are three reasons your customers love online shopping:
1. It makes price comparisons easy. The most savvy of shoppers love to compare prices. As a result, online browsing is as popular as online shopping – they go hand in hand. No longer are people forced to travel from one store to the next in order to compare the costs of the items they’re interested in. By being able to hop from one company website to the next, price comparing has been made easier than ever these days.
On QuartSoft.com, Renita G explains how much consumers love this, especially considering that items can often be purchased at lower prices online. “The vast majority of online stores offer prices that are much lower than what you will find at a physical store,” she writes, “There are a few reasons for this. The first is because many people use the Internet to find cheaper items. Online business owners understand this. They will usually reduce their profit margin to get more customers.”
2. It provides much ease in the world of gift giving. Not only does online shopping allow consumers to buy gifts for their loved ones, it enables them to ship those gifts directly to their recipients. Never before has gift giving been so easy than when online shopping made it so that you don’t even have to personally meet with someone face-to-face in order to celebrate a special occasion in his/her honour.
On ToughNickel.com, Anamika S. Jain highlights the fact that online shopping allows people to send gifts more easily. “Sending gifts to relatives and friends is easy, no matter where they are,” she points out, “Now, there is no need to make distance an excuse for not sending a gift on occasions like birthdays, weddings, anniversaries, Valentine\’s Day, Mother\’s Day, Father\’s Day, and so forth.”
3. It makes life incredibly convenient. Who wouldn’t love shopping while wearing pyjamas? You don’t have to wait until the busy end-of-year holiday season to enjoy making purchases from the comfort of your own home. Online shopping makes life incredibly convenient for shoppers – especially those who can’t stand going to crowded malls, searching for parking and waiting in long line ups.
“Shopping online is convenient,” states Renita G, “You don’t need to get dressed and drive to your favorite store. You can easily visit their website, find the product you want and buy it without getting out of your pyjamas. It’s also convenient because you don’t need to wait for the store to open. If you work irregular hours or are very busy, then you probably don’t have the time to visit the store. Shopping online allows you to buy things without hurting your schedule.”
Do your customers a favour and give them exactly what they’re asking for! By investing in an e-commerce solution, you make the lives of your customers so much easier. And you’ll make your business so much more successful! For more information about Canadian POS Corporation’s InternetSecure e-commerce solution, give us a call at 1-877-748-2884 or email us at info@localhost.