First things first – on behalf of the entire Canadian POS staff, we would like to congratulate the Toronto Raptors for becoming the 2019 NBA Champions! Last night was a night Canadian sports fans will never forget! The Raptors – Canada’s only NBA team – defeated the Golden State Warriors by a score of 114-110 in Game 6 of the NBA Finals. People all over the country are still celebrating the win and are likely to do so all weekend long!
Raptors fans have already jumped online to purchase the new 2019 NBA Champions t-shirts and hats that were prepared in advance of the team capturing the title. It is unquestionable that the NBA’s online store is receiving unprecedented orders from shoppers all across Canada. Their online shop is undoubtedly a popular one – is yours?
Here are three signs of a popular online shop:
Your website has to look good – it’s just that simple. You know what they say about first impressions. When visitors log on to your online shop, are they greeted with vivid, eye-catching visuals? Or, is there too much text and not an easy-to-find route to the products they’re looking for? Popular online shops make shopping easy and fun by having visually appealing images and graphics.
“It doesn’t matter if you have the best product possible in your niche and the best customer service on top of that—if your store’s web design is lousy, your online business presence is doomed,” writes Oksana Preda on Sellbrite.com, “According to a Kissmetrics study, 93% of buyers consider visual appearance to be the most important factor when making a purchase.”
Most retailers complain that the biggest problem they have with their online stores is abandoned carts. When shoppers go through the motions of selecting items for purchase only to ditch the entire process at the end, it means there’s a problem with the process. Are there hidden fees added on before the purchase goes through? Are there too many buttons to click before the order is made? Having a quick and easy checkout process is a key feature of a popular online store.
“One of the most common reasons for basket abandonment is forcing users to register their details before they checkout,” informs Catalin Zorzini of Ecommerce Platforms, “To get around this issue, Apple provides a guest check out option to its users which means shoppers are not required to enter a truckload of information into forms or create an account to purchase a product from Apple.”
Customer service is everything – never forget it. When people visit online stores, they want assistance the same way they’d want it if they were in physical brick and mortar locations. Having a live chat feature on the site is an excellent way for customers to have their questions answered right away. An online shop without a customer service portal is really no shop at all!
“Your consumers need to know they will have support after they make a purchase, if needed,” says Preda, “Guaranteeing troubleshooting after the purchase and consulting before the purchase can convert potential buyers into loyal, returning customers.”
If you’ve yet to take advantage of the popularity of online shopping, please don’t hesitate to contact Canadian POS to learn about our safe and secure e-commerce solution! Call us at 1-877-748-2884 or email us at email@example.com.