3 Small Changes That Make Big Differences For Your Small Business


As a Canadian small business owner, you’ve likely considered a multitude of ways to take your company to the next level. But how many of those business growth methods have you implemented? Naturally, they all can’t be winners. But, at the same time, you can’t expect for your business to grow by doing nothing. Believe it or not, some of the smallest changes can make the biggest differences.

Here are three:

1. Accepting credit cards and debit cards.

It’s a simple enough act, right? But the changes it brings a business are immense. Simply put, you will open your business up to an entirely new customer base – one that is intent on paying for purchases using plastic. In today’s world, this is commonplace. We are slowly, but surely becoming a “cashless society”. To keep up with the times, your company must be plastic-friendly.

“The use of cash and checks have declined drastically in recent years to make way for the rise of credit cards,” reports a guest blogger on Freshbooks.com, “Cash and checks take up precious time that could be better spent growing your business. You waste time with trips to the bank and waiting for funds to clear. More and more consumers prefer to pay with credit cards. What this means for your business is that by not accepting credit cards, you are throwing away potential sales.”

2. Selling gift cards.

Who doesn’t buy gift cards? They come in so handy for practically any shopper looking for the “perfect gift”. They enable recipients to get whatever it is they want and they ensure givers that their gifts won’t be returned. By selling gift cards in your store, you significantly increase your opportunities to make sales. Not to mention, statistics show that gift card recipients spend more than the value of their cards. By selling gift cards, you’re bound to make more money. Period.

“Gift cards are not just for the big boys anymore,” says Cyndia Zwahlen of The Los Angeles Times, “They are starting to pay off for smaller businesses as well. As merchants look for more ways to attract new customers and add sales, cards are being tried by many independent businesses…Prepaid plastic, which used to be found mostly at large retailers, has become more popular with smaller businesses because it is cheap to set up and use.”

3. Starting an online store.

Turning your company website into a go-to destination for online shoppers is a guaranteed way to significantly boost sales. It should come as no surprise to you that online shopping continues to grow in popularity with each passing year. As well, today’s consumers tend to visit company websites before they visit their physical store locations anyways. Making it easy for people to make purchases from your website will certainly help to grow your customer base.

“With ecommerce, the sky’s the limit when it comes to your target audience,” reports Sahra Ashton on MyCommerce.com, “No longer do you have to be confined by the limits of your local vicinity. You can reach any location in the world and take advantage of new opportunities. With increased visibility and sales, you will generate more money, too.”

Would you like to begin accepting credit cards and debit cards in your store? Interested in selling gift cards? Looking to start an online store? Canadian POS Corporation can help you! Call us today at 1-877-748-2884 or email us at info@localhost and ask us about our Countertop and Wireless POS terminals as well as our gift cards and e-commerce solution!

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