At the end of the day, every business owner wants his/her company to be successful. And, for the most part, success = growth. If your company remains in one stagnant place throughout its existence, it’s difficult to call it successful. The objective, of course, is not to simply stay afloat, but to excel and develop as the needs and wants of your customer base excel and develop.
So what steps can be taken to take your business to the next level? Here are three:
1. Increase your focus on SEO.
Search engine optimization has become an integral part of doing business these days. Ensuring that you have a regularly-updated company website enables it to be better located online. Google looks favourably upon sites that continue to produce new content. Hence, we add new blog posts to our website three times a week! Preston Pysh excellently explains the need for business owners to focus on SEO on Forbes.com.
“People go to the internet for almost all information,” he reminds us, “What kind of internet presence does your small business have? Today you can\’t just have a sexy website, instead you need to have a means for attracting visitors in the first place. This is where SEO comes in…When someone is searching the web after a hailstorm for ‘Cleveland roofing service,’ you want your business to be one of the first pages on Google. If you rank high enough organically, that\’s free advertising.”
2. Reward customers for their loyalty.
Often, business owners equate growing their businesses with a rise in the number of customers they have. Focus, however, should be placed on current customers first. Getting the people who already support you to continue to support you is not only less expensive, but is more fruitful. Consider starting a rewards program that encourages your customers to keep coming back so that they can take advantage of all of the bonuses, perks and discounts you’re offering.
On WhenIWork.com, Rob Wormley advocates this idea. “Launching a loyalty program might cost some money in the beginning, but once you have it in place, your customers will likely end up spending more and visiting you more often than they might have before you had anything in place,” he writes.
3. Bring your business to the customers.
Relationships that develop between customers and companies don’t only happen inside places of business. Business owners have so many opportunities to meet with new people outside of their companies’ four walls. Going to trade shows, conventions and other industry events is a great way to connect with individuals from your target audience that you otherwise may not meet. The objective, of course, should be to transition them into customers.
There’s a way to make sales outside of your four walls. If you’ve not yet invested in a wireless POS terminal, you’re missing out on ways to expand the reach of your business – literally. Consider the growth in profits you can enjoy by being able to deliver your items to the doorsteps of your customers and having them pay with their credit cards and/or debit cards right at their front doors.
At Canadian POS Corporation, we offer Canadian business owners the opportunity to expand their businesses by going wireless. The Verifone VX680 is an all-in-one mobile solution that efficiently and securely processes transactions anywhere. For more information about how you can begin accepting credit cards and debit cards with this fantastic wireless solution, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.