We’re just eight days away from the scariest day of the year! But Halloween is usually quite the treat for most Canadian retailers. With a few sweet advertising ideas implemented the right away, business owners can scare up more sales before the haunted occasion occurs. If you’d like to treat yourself to increased business before Halloween, you may want to give the following advertising ideas a try.
Here are three sweet suggestions:
1. Treat your customers to some freebies.
Naturally, Halloween is a day when people expect to get sweet things for free. And while your business may have nothing to do with handing out candy, you still have many opportunities to offer your customers some treats. Giving out freebies can go a long way. On the Beeketing Blog, Daisy Nguyen suggests that you avoid discounts (since everyone offers them during this time of year) and offer up some special items for free as an alternative marketing idea.
“Instead of discounts, you can prepare freebies that are items people can give to their friends, family members, colleagues as Halloween gifts,” she suggests, “Show the items right on the homepage (of your company website) to capture customer’s attention, or show it on the cart page as a last-minute offer to boost checkout rate here.”
2. Run some ghoulish contests on social media.
Is there anyone you know who doesn’t use social media? Whether it’s Facebook, Instagram, Twitter or YouTube, there’s bound to be a platform that your customers regularly check out. Social media offer excellent opportunities for your business to run contests. And with Halloween quickly approaching, platforms such as Instagram provide easy ways to get your customer base excited.
EasyPromoApp.com suggests that you run a contest that encourages customers to post photos and videos of themselves dressed in their Halloween costumes. Entry into the contest can be as simple as having the photo or video tagged with your unique hashtag.
“You could for example ask people to take a photo of themselves dressed as a ghost, witch or some other frightening character while showing your product,” suggests the website, “This will provide you with great promotional material in the shape of a colourful Halloween-themed gallery which you can embed as a widget in your website or blog, or use in your stores and sales events.”
3. Treat your customers to Halloween gift cards.
One the greatest benefits of selling gift cards in your store is that they can be specifically designed to meet the needs of your current promotions. With Halloween just over a week away, it’s the perfect time of year to treat your customers to specially designed cards that they can take advantage of in the weeks to come. In other words, utilize Halloween gift cards to incentivize customers to do their holiday shopping in your store!
Do you sell gift cards in your store? If not, Canadian POS Corporation would be happy to get you started. For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.