Halloween is tomorrow. And, for all intents and purposes, the holiday season begins the very next day. This week, stores all across Canada will see a very noticeable decor change from black and orange to red and green. Each and every year, the day after Halloween traditionally marks the countdown to Christmas and the many other end-of-year holidays. And, for business owners, that means it’s time to ramp up advertising efforts!
Most retailers practically expect that, in the next two months, their sales numbers will see a dramatic rise. But how were your holiday sales numbers from last year? Wouldn’t you like to better them? Of course you would!
Here are three ways to pull it off:
1. Launch a strong Cyber Monday advertising campaign.
This year, Cyber Monday lands on November 27th. Here’s hoping we don’t have to explain that the day marks the biggest online sales event on the calendar. It’s important that members of your customer base know that they can visit your website to secure some of the best deals in your marketplace. Both Cyber Monday and Black Friday are huge sales days that can greatly benefit your business if you market your events the right away.
On Yahoo.com, Gabriel Shaoolian reminds business owners to ensure that their websites are mobile-friendly in order to accommodate online shoppers.
“If your company does not have a responsive or mobile-optimized website, you will no doubt be passing over business to one of your competitors that has embraced mobile,” he warns, “For the small business owners that have not yet addressed the mobile market, the holiday season can be your official wakeup call. Take this opportunity to at least create mobile variations of your landing pages tied to any of your holiday campaigns.”
2. Offer free shipping.
In the next two months, there will be a skyrocketing of online sales. It’s best to put your company in a position to outdo its competitors. Offering free shipping will go a long way in doing just that. On Shopify.com, Michelle explains that shipping charges are often listed as the top reason why online shoppers abandon their shopping carts. Don’t let that happen to you!
“It would cost you a little bit, but free shipping is a must policy on holiday season if you want to win sales over competitors,” she insists, “One tip to minimize this cost is to set total bill conditions for applicable free-shipping. Nearly 60% of shoppers are willing to add more products to their cart to qualify for free shipping, so this strategy will also increase your average cart value, boosting revenue up while lowering delivery cost.”
3. Sell gift cards.
This one should be a no-brainer! There is no time of year when gift cards are more popular than the soon-to-be-here holiday shopping season. Gift cards make life easy for both shoppers and recipients. By selling them in your store, you’ll make it a whole lot easier to enjoy a boost in holiday sales numbers.