Welcome to December! Christmas arrives in just 25 days! And that means that retailers from all over Canada are about to make their big final pushes to boost sales all month long. Of course, this month will mark the busiest shopping season of the year. However, it’s important for business owners to not simply sit back and assume that sales will automatically pick up. There’s a lot of competition out there. What will you do to ensure that your store stands out?
Here are three ways to boost your holiday sales over the next few weeks:
1. Host an in-store holiday party.
Arguably, there’s no better time of year than right now to throw a party. Holiday parties will be taking place all over Canada all month long. Why not host one at your store? It will be a great way to entice both old and new customers to visit your place of business. Naturally, it will give you opportunities to meet new people, make great new impressions and grow your customer base. Not to mention the obvious – in-store events are great ways to boost sales!
“There’s nothing to prevent you from holding an event of your own,” says Susan Ward on TheBalance.com, “The trick is to create an event that will tie into your products or services in some way. For instance, a kitchen store could hold a cooking class and benefit from increased sales of the products used in the class. A yoga studio could hold a free class to encourage January signup – and offer gift certificates to encourage participants to spread the word.”
2. Promote your gift cards.
If you’re not yet making gift cards available to your customers, you’re missing out on a huge revenue stream. It should go without saying that this is the time of year when gift card sales go through the roof. We literally can’t think of a single reason why Canadian retailers would choose not to sell gift cards – especially during the always-busy holiday shopping season!
“Gift cards are a great way to let your loyal customers help you find more customers,” reads Jamf.com, “83% of companies use employee incentives and those customers can return, not to mention they’ll spend money. Gift cards also drive more than $100 billion in revenue annually. Overall, gift cards can drive business your way and getting relationships with companies can be a great way to make some quick revenue!”
3. Highlight the fact that you accept all payment options.
If you’re not yet accepting credit cards and debit cards at your place of business, you’re practically asking to lose customers. In what we hope is another obvious statement, Canadian consumers prefer paying with plastic. Sure, you may still get some cash transactions here and there, but being plastic-friendly is, without a doubt, the way to go. Maximize your holiday sales by highlighting the fact that you accept all forms of payment.
“Take any old form of payment,” insists Jamf.com, “Chipped cards, American Express, Discover, cash. Don’t limit your business because you don’t take a certain form of payment.”
Canadian POS Corporation would love to help you enjoy your most successful holiday season yet! Contact us to today to learn about how we can set you with your choice of top-of-the-line Countertop or Wireless POS terminal. We can also help you to start selling gift cards as well! Call us at 1-877-748-2884 or email us at info@localhost.