The act of going online to browse through products, compare prices and make purchases is one that is only growing in popularity. It should be a surprise to no one that online shopping is a year-round pastime for a large number of consumers all across the world. However, not all online stores are created equal.
Setting your online store apart from the rest will require you to offer your website’s visitors shopping experiences like no other online entity can. We’re not just talking about free shipping and competitive prices here. We’re talking about unique ways to offer your customers the ultimate online shopping experience!
Here are three ways to develop a top-drawer online store:
1. Offer real-time shopping assistance.
One of the benefits of shopping in brick and mortar stores is getting the help of associates in the store. The online shopping experience doesn’t have to be much different. Set up a live chat section of your website that enables its visitors to ask questions that real people can answer immediately. You can show your customers around your site (as you would your store) and make recommendations to help boost both sales and customer satisfaction.
According to Dimira Teneva on Metrilo.com, live chat is “the communication channel with the highest level of satisfaction among customers (73%)…Just make sure you really have well-trained people to do it – at all times promised to customers (work days only, 24/7, etc.)”
2. Showcase your products through videos.
What could be better than high-quality photos to demonstrate the excellence of your products? Videos, of course! Shoot some product demonstration videos using members of your staff and their favourite items to sell. Not only will these videos provide your website’s visitors with great insight into how to use your goods, but the “personal touch” demonstrated by your team will help to boost your brand’s image.
On Entrepreneur.com, Drew Hendricks writes that having high-quality content is a must-do in order to grow your online business. “High-quality content is described as relevant and engaging information that encourages site visitors to return in the future,” he explains, “Content should reflect the given brand in tone and style, and include the company’s mission statement, services and policies. It should also offer industry education and urge interaction with consumers.”
3. Provide instant gratification.
Because online purchases must be shipped to customers, shoppers have no choice but to wait at least a few days before they can enjoy the products. So what can you do to provide instant gratification? Send a thank you video including tips on how to use the product that was just purchased. Write an email providing a list of ways the product can enhance your customer’s life.
“Send your customers something connected with their purchase to keep them hyped,” advises Teneva, “use tips, first recipe to try with X, summer events calendar where to show off…The anticipation of something pleasant forms a positive bond with your brand in the customer’s mind – they’re already enjoying your product.”
Allow Canadian POS to help you develop a top-drawer online store! For information about our safe and secure e-commerce solution, please don’t hesitate to call us at 1-877-748-2884 or email us at info@localhost.