In our last blog, we revisited the topic of gift cards and went over some interesting statistics that prove that they are worthwhile for merchants of all kinds to sell in their stores all year round. The benefits of selling gift cards will be especially noticeable in a little over a month when the end-of-year holiday shopping season is upon us. (Can you believe that time of year is almost here?) It should go without saying that it’s wise to invest in the selling of gift cards.
But how can you ensure that your gift card sales are strong? Here are three ideas:
1. Set up visibly vibrant displays. There’s nothing like promoting a product to help the general public know that it exists. The same approach to selling your standard products should be used to sell your gift cards. But because gift cards are so lightweight and compact, it is easy to set up eye-catching displays by your cashiers. Make sure to include signage through your store so that the gift card displays are easy to locate.
“Display gift cards proudly in your stores to make sure customers actually see them,” recommends Francesca Nicasio on VendHQ.com, “Put them on or near your checkout counter or set up displays in the “gift” section of your shop as well as any other the high-traffic areas. Fortunately, pulling this off is both easy and inexpensive. A quick search on Amazon for ‘gift card displays’ will return several ready-to-use racks, shelves, and holders that you can put in your store.”
2. Create gift card promotions. Make it exciting for your customer base to not only shop in your store, but to buy gift cards when they visit it. Your gift card promotions should add incentives to the gift card purchases. CPS Cards believes that creating targeted promotions can help store owners to increase the number of customers who make gift card purchases. They provide the following promotion ideas as examples:
Buy one, get one 50% off.
Buy a product, get a $5 gift card.
Buy 5 gifts, get one free.
Spend $25, get a $5 gift card.
“Be sure to limit the time your offer is available in order to create a sense of urgency,” encourages CPS Cards, “Also if your company offers a loyalty program, you can offer loyalty points on top of the incentive to up the ante and reward your loyal customers.”
3. Promote them on your social media accounts. There’s probably no good reason to avoid using social media to promote your business these days. It should go without saying that the Facebooks and Twitters of the world are being used by millions and millions of people across the planet on a daily basis. If you haven’t yet taken the opportunity to create company pages on these platforms, you shouldn’t waste any further time. Go online and set them up today!
Nicasio strongly recommends that you market your gift cards across multiple social media channels. “Make your gift card marketing initiatives more social by talking about them on networks such as Facebook, Twitter, Instagram, and Pinterest,” she insists, “For best results, use great-looking images in your updates when promoting your gift cards. You can, for example, post images of your cute card designs and displays.”