Every business owner across Canada is interested in boosting his/her sales. There are, of course, numerous ways to invigorate consumers to make purchases in your store. But which ones are the most inviting? Most people would automatically lean towards offering discounts. After all, who doesn’t like to save money while they’re shopping?
Other people may advocate for intriguing marketing campaigns. Obviously, it’s wise to advertise in ways that help your business to stand out from others. But what are the most effective ways to grow sales in your store? Is there a unique way to help your brand outdo its competitors?
Here are three ideas:
1. Get your customers to do the advertising for you.
Launching a referral program is arguably one of the best ways your brand can outshine its competition. In today’s world, word-of-mouth promotion is everything. This is especially true considering how many people go online to read customer reviews of stores before making their buying decisions. Consumers tend to believe other consumers. When you encourage your happy customers to spread the good word about your brand, sales growth is imminent.
“Your current customers are also a great asset in providing you with client referrals,” says Megan Sullivan on Intuit.com, “If you know that a client is satisfied and happy with your products, ask him or her for the names and contact information of other small business owners who might also benefit from working with you.”
2. Offer free in-store demos.
You know what is better than telling everyone how great your products are? Showing them! In-store demos can be both fun and educational. Give your store’s visitors opportunities to try your products out for themselves without having to buy anything. When you’re able to demonstrate how unique and helpful your products are, they will become a lot more enticing. Take the opportunity to educate and entertain!
“A free trial or walkthrough demonstration shows customers exactly how much time or money they could save from your offering,” says ThriveHive.com, “You’ll want to also provide excellent customer service and training in the trial period to ensure that they use your product and that they get the most out of it.”
3. Allow your customers to shop from home.
Shopping isn’t likely to ever go out of style. But not everyone is a big fan. Many people would much prefer to stay at home to do their shopping. And, as you’re well aware, the internet has made that possible. Are your customers able to make purchases directly from your website? If so, you’re likely enjoying high sales numbers on a regular basis. If not, you’re simply missing out!
At Canadian POS Corporation, we proudly offer an e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network, American Express – from your website. Turn your company website into an online store and watch your sales numbers skyrocket!