Happy Valentine’s Day! On behalf of the entire Canadian POS team, we hope that you’re showered with love from your special someone, family members and friends all day long. Today isn’t just a day for couples. We believe that Valentine’s Day is an occasion when you can express your appreciation to just about anyone you wish. As a business owner, it’s vital that you regularly show gratitude to your customers. After all, where would you be without them?
Here are three ways to say “I love you” to your customers:
There are few ways to show how much you respect someone better than taking his/her advice and making a change based on it. When customers offer you feedback, take the time to sincerely listen.
Is there room for improvement in the ways your employees offer customer service? Do your orders take longer than expected to be fulfilled? Find ways to step things up thanks to the feedback you’ve been given and be sure to let your customers know they had hands in the improvements you’ve made.
“During the course of your discussions with clients you might ask for feedback on something,” notes Anna Adamczyk of marketing agency, IMPACT, “Oftentimes, whoever you’re talking to won’t really take that seriously, but some customers might. If anyone shares feedback be sure you make a special note of it and later follow up with them to let them know what action is being taken to utilize that piece of information.”
This is an especially great idea if you have loyal supporters. There’s nothing quite like repeat business, right? The customers who keep coming back deserve to know how much you appreciate them. Invite them to exclusive in-store events that offer behind-the-scenes experiences. Give them first dibs on new product lines, discounts and other perks. You’ll surely be able to expect continued loyalty thereafter.
“Give your best clients a behind-the-scenes experience to learn who you and your team really are, and what your product represents,” advises Adamczyk, “Extend a special invite to some of your coolest customers to come hang out for a day at the office, at your production facility or at an exclusive mixer bringing together some of the greatest minds in your industry.”
Who doesn’t appreciate a nice gift? A great way to show your love is to simply offer a token of your admiration and appreciation. It could be one of your own products, a gift card or a non-store-related little something you know your customer(s) would appreciate. On Entrepreneur.com, Firas Kittaneh suggests you offer gifts by way of adding complimentary perks to your customers’ buying experiences.
“Express shipping and sample products generally won’t bite into your margins but do increase revenue,” he points out, “In fact, when customers know they can have instant gratification and get the chance to try some of your other products, they are incredibly likely to make additional purchases to fulfill immediate needs and order more of the products they’ve already sampled.”