In our last blog, we pointed out a few easy ways that you can impress your customers. No matter what type of business you own, gaining favour with the members of your client base is an important part of your everyday tasks. People enjoy their shopping experiences when they are being paid attention to. They like quick customer service and they enjoy receiving both communication and payment options.
This is why it’s so vitally important that you give your customers the opportunity to choose between paying with either their credit cards or debit cards. Naturally, if they still wish to pay with cash, they should be able to do so. But they shouldn’t be forced to. Customers like the feeling of being respected. And, as a business owner, it’s your job to show them the respect that they deserve.
Here are three ways to do that:
1. Anticipate problems before they occur. Business owners who truly have their ears to the ground (metaphorically, of course), know what makes their customers tick. They also know what makes their customers ticked off! If you have an idea of the various problems that may pop up, you may want to nip them in the bud before they occur. One of the easiest ways to do this is to be active on social media.
VirtualHold.com offers some insight into this tip. “Because people use an assortment of social platforms to research products and services, give recommendations, and make complaints, it’s the perfect place to monitor conversations around your organization,” reads the site, “As you see issues arise and common questions surface, respond and take steps to resolve any issues immediately. Take it a step further by communicating your efforts via social platforms.”
2. Practice being courteous and generous. Showing ample amounts of respect to your customers won’t just come by way of giving them what they came to you for. It’s important to go over and above the call of duty in order to truly show them how much they mean to your business. To make them truly enjoy their experiences with your brand, be sure that they are given more than what they asked for. This can be done by offering simple refreshments as they wait for service.
“Invest in a really nice coffee and water system that isn\’t buried in the kitchen area,” recommends Mitchell York on About.com, “Put it where customers can find it. Have some fresh fruit or fresh, healthy, wrapped snacks available (not cheap, stale candy).” He goes on to write that you should not only have the current day’s newspaper available to read in your lobby, but that you should include a sign that offers customers the option of taking it for free!
3. Give your employees the freedom to boost your brand’s reputation. You can’t do everything yourself. Part of showing your customers the respect they deserve is empowering those who you have hired to do the same. In many cases, problems may need to be resolved in your absence. Through proper training and the encouragement that they can handle various issues themselves, your staff members will be able to wow your customers on your behalf.
“Empowered agents always leave a good impression on customers,” insists VirtualHold.com, “If the goal is to resolve an issue, it’s imperative your agents have the capabilities and resources necessary to get the job done. The goal is to end a customer service call on a high note. If the call ends without a resolution, the customer feels frustration, or even anger. Make sure your agents are sufficiently trained on your product or service to increase customer engagement.”
At Canadian POS Corporation, we do all we can to show our customers the respect they deserve! For an example, don’t hesitate to call us at 1-877-748-2884 or email us at info@localhost.