November will be here in a little under two weeks. And, for most businesses, that means that the holiday shopping season is well on its way. Generally speaking, once November hits, all of the malls become decked out in Christmas colours. The need to purchase gifts for loved ones increases significantly. Pretty much, until the end of the year, sales pick up big time for retailers of all kinds. That doesn’t necessarily mean that there will be more people in your store, however.
It is likely, of course, that your retail business will see more foot traffic. But, there are a growing number of consumers who prefer to do their shopping from home. Online shopping grows in popularity with each passing year. Are you offering your customers the option of making purchases directly from your website? If not, you’re losing out on a lot of sales! There are many advantages of selling directly from your website.
Here are four:
1. It saves your customers time. We all know how insane holiday shopping can be. The malls are crowded, the lines are long and the parking lots are packed! It can be quite the inconvenience to have to go directly to physical stores to make purchases. Having an online store saves your customers the trouble. They will be very thankful for the opportunity to be able to buy from you while sitting at home on a cold and snowy day in their pyjamas
2. It saves your customers money. Naturally, it costs money to drive. Saving money on gas is a benefit in of itself when it comes to online shopping. As eBay.com points out, “the market of fuel industries battles from increasing and decreasing its cost every now and again, but no matter how much the costs of fuel are it does not affect your shopping errands. One of the advantages of shopping online is that there is no need for vehicles, so no purchase of fuel necessary.”
3. It expands your customer base worldwide. With online shopping, companies are no longer cut off by way of geography. Instead of only serving members of your local community, you can open up your business to a worldwide audience by allowing for purchases to be made on your website. Clearly, this provides your company with the ability to significantly increase sales all year long.
“Many people around the world prefer to shop online and buy products from several brands and companies that they cannot find or are not available for purchase in their home countries,” says Georgina Abboud of Guardian Liberty Voice, “Nowadays, and with the help of the new technology and the support of the internet, people from all around the world started to purchase items online by simply sitting in their homes.”
4. It greatly expands your hours of operation. Not only does allowing for online shopping through your company website open you up to more customers, it opens you up to more customers more often! Effectively, investing in an e-commerce solution turns your business into a 24/7 operation. No longer do you have to worry about closing your doors to the public during the busy holiday shopping season.
This point is also made on eBay.com. “Online shopping stores are open round the clock of 24/7, 7 days a week and 365 days,” the site reminds us, “It is very rare to find any conventional retail stores that are open 24/7. The availability of online stores give you the freedom to shop at your own pace and convenience.”
For information on how to take advantage of Canadian POS Corporation’s e-commerce solution for your business, call us at 1-877-748-2884 or email us at info@localhost. It’s time you begin enjoying the advantage of selling directly from your website!