The end-of-year holiday season is coming! There, we said it. It may feel like the summer has just ended, but we are firmly in October now. The leaves are changing colour and the NHL regular season is about to start along with the Major League Baseball playoffs (which include our hometown Toronto Blue Jays – yay!). The fact of the matter is that it’s the time of year when Canadian retailers need to ramp up their efforts to move more merchandise to the many new customers who will be headed their ways.
The truth is that shopping is definitely about to pick up. However, that doesn’t mean that every retailer will have heavier foot traffic in the coming months. By now, it should go without saying that a large number of Canadian shoppers will be jumping online to do their holiday shopping this year. Each and every year, online shopping rates increase. Is your retail store prepared to offer customers this convenience?
On Medium.com, Brianna Wills discusses the growing need for retail businesses to move towards having “e-stores”. “In the US, more than 60% of people are purchasing goods online from the comfort of their home and this figure is increasing constantly,” she reports, “By considering this percentage, we can say that e-commerce is expanding tremendously because of its complete range of benefits that any industry vertical can enjoy.”
Here are four benefits of e-commerce for retail businesses:
1. It provides the most convenient way for customers to shop. As mentioned, online shopping allows people to make purchases without having to leave their homes. If you’re willing to ship your products instead of having people pick them up, you’ll be making many consumers happy. “Because of its convenience, consumers can save their lots of time as well as money by searching their products easily and making purchasing online,” says Wills.
2. It helps you to attract new customers. Consider the fact that many people look for deals online before visiting physical store locations. When shoppers arrive on your site and find deals they like, they will be a lot less tempted to continue their search elsewhere if they can buy directly from you. As Sahra Ashton points out on Business2Community.com, “if a customer is doing a search for photo editing software, for instance, they may land on your company even though they’ve never heard of you before.”
3. It enables you to track customer buying habits. Getting to know what makes your customers tick is a great way to boost business. According to Wills, e-commerce helps retailers to easily keep a constant eye on consumers’ buying habits and interests. That way, they can tailor their offers to suit the specific requirements of their customers. “By satisfying their needs constantly, you can improve your ongoing relationship with them and build long-lasting relationships,” she writes.
4. It boosts your sales. This is what every retailer is looking for, isn’t it? What better way to boost sales than to allow for your client base to grow nationwide? With e-commerce, you open up your store to so many new potential customers. “When you open up your business globally without any geographical or time constraints, you capture new audiences that you wouldn’t be able to reach otherwise,” affirms Ashton.
At Canadian POS Corporation, we offer our clients an excellent e-commerce solution that allows them to easily and securely accept and process all credit cards from their company websites. That includes Visa, MasterCard, American Express and Discover. Contact us today to learn how you can enjoy the benefits of e-commerce! Call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.