With a little over a week before Christmas arrives, it means that we’re just a little over two weeks away from the new year. As you know, this new year is a special one. 2020 marks the beginning of a new decade! There will likely be no better time to spruce things up at your place of business than the start of the 20s. So, as a small business owner, now is the perfect time to affirm your New Year’s resolutions!
Here are four you should strongly consider:
It’s important to remember that, as a small business owner, you have the upper hand when it comes to opportunities to get to know your customers. With a smaller customer base than major corporations, you have an easier time getting familiar with the people who walk through your store’s front doors. Ask for names and work to remember them. Better yet, request email addresses and be sure to keep in touch. Offering the personal touch to your customer service can go a long way in securing repeat business.
“Your business won’t get anywhere without people buying your products,” says Kristen Hicks on HostGator.com, “It’s important not just that you have customers (obviously), but that you work to understand who they are, why they buy from you, and what their experience with your business is.”
Who wouldn’t like to see increased sales numbers in 2020? Consider your marketing strategies of past. Assess which ones worked well and which ones didn’t pan out as you expected. It would be wise to consult a marketing expert to get some insight into the ways in which you could launch more effective advertising campaigns going forward. As Susan Ward writes on TheBalanceSMB.com, too often, the task of promoting a small business falls to the bottom of to-do lists.
“If you want to attract new customers, you have to make promotion a priority,” she insists, “One of your top New Year’s resolutions should be to hire a marketing expert or take the time to create a marketing plan on your own and follow through. Try some of these low-cost ways to promote your business to get started.”
Over the course of the next week and change, it will be important to assess the success of your online shop. Undoubtedly, this is the time of year when online shopping is more popular than ever. Determine whether or not your online sales are as high as they should be by the end of the month. It may be a good idea to revamp your website so that, in the new year, it will increase traffic and elicit higher sales numbers.
“If you haven’t had a website redesign in a while, take some time now to do a thorough review of your website,” suggests Hicks, “Test out how it works both on desktop on mobile. Do user testing to make sure it’s intuitive for your customers. Look for issues like broken links or images that no longer show up.”
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