Okay, so the holiday season is pretty much a distant memory now. The Christmas trees are coming down and people have gone back to their regular work routines. But that doesn’t mean that gift cards have gone out of style. It’s quite the opposite actually. The first few weeks of January represent a very popular time for gift card usage. Naturally, many people would have received them as gifts during the holidays.
Gift cards are great for business. And you’re very likely to be getting visits from a number of customers who plan on using their gifts cards to make their purchases this month. Keep in mind that although the holidays are behind us, you should still be making efforts to sell gift cards to your new customers. As you may have guessed, there are many benefits to doing so.
Increased Customer Base. Research has shown that a large number of customers have tried out stores, restaurants or hotels for the very first time because they were given gift cards for those business. That means the selling of your gift cards are bound to introduce your brand to someone who may never have otherwise heard of it. What a great way to meet new people!
Increased Customer Retention. History has also proven that when those customers visit those businesses for the first time, they tend to keep coming back. In fact, GiftCards.com reports that 72 per cent of consumers who tried a business for the first time actually returned to that business. It’s one thing to get a new customer. It’s a whole other thing to get new loyal customers!
Increased Customer Spending. When new customers enter your store, chances are that they won’t just be spending the value of their gift cards. Most often, people spend more than the value of the card. No matter what they spend, they are still receiving a discount in their eyes, right? GiftCards.com reveals that a whopping 70 per cent of customers will spend more than the value of their cards.
Increased Customer Referrals. Think about it. A gift card is pretty much a referral, isn’t it? It’s a customer’s way of saying “I believe in this brand, so I’m recommending it to you.” The more gift cards you sell, the more visibility you give your business. It’s important to market them in such a way that customers know that they can come to your store to get them. They make shopping so much easier!
If you’re already selling gift cards, make this month the month that you put the most effort into building relationships with your new customers. Remember that many of your visitors may be first-timers. Your gift cards got them through the door. It’s now your job to make sure that they become repeat customers. That way, the selling of each of your gift cards becomes quite the gift to you!
If you’re not yet selling gift cards, it’s certainly time to jump on the bandwagon. Never let another holiday season go by without offering them to your shoppers. There really is no such thing as a bad time to sell gift cards. So allow Canadian POS Corporation to set your company up with gift cards today. To get more information or to place an order, call us at 1-877-748-2884.