In our last blog, we revisited the topic of e-commerce solutions and their importance in the modern day marketplace. In most minds, having an online store is practically mandatory. We live in a very tech-savvy and internet-loving world. So, it certainly pays to take advantage of that. Even if you are selling your goods online, not doing so through your own company website can be putting you at a disadvantage.
Here are four reasons to open up your own online store:
1. It demonstrates that you’re a major player in your industry. Not having an online store isn’t all that different from not accepting credit cards and debit cards at your place of business. Just ask the average shopper what his/her impression is of a business like that. It’s not likely to be very favourable. Not having an online store puts you in a “behind the times” position. In 2016, an e-commerce option is practically expected by shoppers.
By having an online store, you prove that you’re not only keeping up with the times, but that you run an innovative brand that is worth paying attention to. “Having your own site is a sign of brand maturity and tells customers that there is a serious business behind your product,” says Ben Kabin on Entrepreneur.com, “When people ask where they can find you online sending them to Amazon or eBay could dilute your brand’s equity.”
2. The internet – it’s where the people are. Successful salespeople know that to maximize sales, you need to market to as large a demographic as possible. It makes sense, right? The more people who know about your product, the more likely you are to increase sales. Well, consider the fact that the world is online. Each and every day, millions and millions of people surf the internet. Why wouldn’t you want to take advantage of that?
“Consider that 78.1 percent of the total U.S. population or approximately 245.2 million Americans are active Internet users, according to Internet World States, a usage and population statistics service,” reveals Armando Roggio on PracticalEcommerce.com, “Your potential customers are already online…Given that customers are already online, looking for things to buy, e-commerce entrepreneurs do not necessarily need to build demand. Rather they need to access a large and interested market that already exists.”
3. You’ll open up your brand to foreign markets. Consider the fact that there are millions of people out there who will never have the opportunity to walk through the doors of your place of business. They live in far off places and simply can’t afford to travel that often. You get the picture. Having an online store enables you to make your customer base consist of people from all over the world.
4. It conveys exclusivity. An e-commerce solution will enable you to promote “online only” sales. This will significantly increase traffic to your website. When you have products that are only available on your website, it creates an aura of exclusivity that intrigues buyers. Kabin points out that major retailers don’t use sites such as eBay and Amazon for this very reason…and it works.
“Companies like (Louis Vuitton) never officially list their items on sites like eBay and Amazon in order to maintain a sense of exclusivity,” he explains, “Depending on your brand, it might make sense to maintain very tight control over where customers can find your products. This strategy is usually for low volume, high margin businesses in the jewelry, fashion and accessory industries where user experience is paramount.”