We’re now nearly at the midway point for December – and this makes one thing clear. Gift cards have been selling like crazy all over Canada! At Canadian POS Corporation, we’re very confident that we can make such a statement as each holiday season, gift card sales go through the roof. And why wouldn’t they? They make gift shopping and gift giving incredibly convenient. And, let’s not forget gift receiving. Getting a gift card guarantees you that you get what you want!
For many years, Canadian POS Corporation has been helping small businesses across Canada to cash in on the ever-growing craze of gift cards. By selling them in your store, you automatically assure yourself of increased sales. To reiterate, people like buying gift cards and people like receiving them. There’s no good reason you should be missing out on this incredible revenue stream for yet another busy holiday shopping season.
Here are four reminders about why you should sell gift cards:
1. It will increase your revenue. This point should be obvious. By adding gift cards to your list of available items, you automatically give your customers an easy go-to choice. This is especially true for last minute shoppers during the holiday season. Not only will you increase sales, but you will increase your profits. On average, customers tend to spend more than the amounts of the gift cards they’re redeeming.
2. It will garner you new customers. Gift cards are the perfect ways to get people to recommend your business. Consider the fact that every time a gift card is sold, it is the equivalent of a referral. When gift card recipients enter your store with their gift cards, it gives you opportunities to secure new, long-lasting relationships. The more gift cards you sell, the more new customers you’re bound to get.
3. It will encourage repeat business. Gift cards give you the ability to practically guarantee return visits. In many cases, merchants will place credits on gift cards so that customers are required to revisit the stores in order to redeem the cash amounts. You can also use gift cards as ways to promote your business. For example, you can give out reloadable gift cards worth amounts of your choice to all of your shoppers during the holidays. It’s a great way to get them to come back in the new year.
4. It will boost your holiday sales. We’re not just talking about this year – every year! Notoriously, gift cards are highly sought after gifts each and every holiday season. When your customer base learns that you are selling them in your store, you will generate more interest as a go-to location for holiday shopping needs.
At Canadian POS Corporation, we confidently believe that we have the perfect solution to grow your business. Our gift cards are known for encouraging repeat business, attracting new customers and boosting sales all year long. They account for billions of dollars per year in sales for retailers nationwide.