People love to eat. Food will never go out of style. So why is it that not every restaurant is a successful one? As a restaurant owner, it’s incredibly important for you to know that people come to you for more than just food. They want an experience. Not only is it imperative that you provide sumptuous meals in welcoming environments, but you must offer wonderful customer experiences as well.
To accomplish this, you must take some important steps. Each of the following four steps will help to skyrocket your restaurant’s reputation.
1. Utilize Instagram.
Social media have never been so popular. And it can be argued that Instagram is the most popular of them all! It’s hard to argue that vivid photographs of your delicious eats won’t get mouths watering. There’s nothing like providing tantalizing visuals to generate greater interest in your restaurant from the general public. Using Instagram to promote your restaurant is highly recommended by Megan Marrs on Wordstream.com.
“Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos,” she writes, “Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes.”
2. Don’t ignore online reviews.
In keeping with the understanding that the internet is an incredibly powerful tool in promoting your restaurant, it’s wise to be mindful of your online reviews. These days, consumers put a lot of weight in what other customers have to say. Positive reviews will help you to fill seats in your restaurant. Negative reviews will have the opposite effect. That is, of course, unless you respond to them.
“Small restaurant owners frequently overlook, ignore or respond inappropriately to their online customer reviews on Google, Yelp!, Trip Advisor, and more,” informs Jacy Cochran of The Loomis Agency on FitSmallBusiness.com, “Reviews can have a big impact your business; even one bad review might turn away new or returning customers. A good start is to set up a Google alert for the restaurant name so that you can monitor what is being said about your business.”
3. Start up a loyalty program.
“Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan,” believes Marrs, “Partnering with online apps encourages visitors to check out your restaurant through gamification and customer loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times.”
4. Offer a wireless payment solution.
You’re not still asking your customers to hand their credit cards over to your waiters, are you? In today’s world, restaurant patrons expect to be able to pay at the table. And, as we introduced earlier this week, the Poynt Smart Terminal is the ideal wireless solution for restaurants!
As described by Poynt.com, the terminal is a complete wireless payment solution. “Poynt lets you accept payment anywhere, with the security and convenience you should expect in your payment solution,” the site explains.
For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.