We’re approximately one month away from the official start of summer! But, naturally, most business owners across Canada have already geared up for the upcoming warmest season of the year. Have you?
It’s time to start thinking about all of the inventive ways that you can lure shoppers into your store in the months to come. This is especially important for seasonal businesses that may generally find summer to be a slow season.
Here are four tips for making summer your hottest sales season:
1. Make shopping at your store fun for “staycationers”.
Not everyone travels during the summertime. And for those individuals who may wish they were somewhere lying on a beach – but aren’t – provide them with fun ways to enjoy the summer at home. On Grasshopper.com, Michelle Nickolaisen reminds business owners that using vacation-themed marketing ideas isn’t always the greatest idea.
“Instead, market to where your customers are at right now,” she suggests, “If you’re talking to overworked business owners, a series of entertaining posts or photos based around the idea of the ‘office staycation’ could increase engagement and customer loyalty (which can, in turn, lead to increased sales).”
2. Become more social media savvy.
It doesn’t matter what time of the year it is – your customers are on Facebook, Twitter, Pinterest and Instagram. If you haven’t yet established social media accounts on these platforms for your business, the time to do so is now! They’re free to use and, whether you like social media or not, they’re used by millions of people worldwide on a daily basis. Connecting with your target audience on social media is hugely beneficial.
“The great thing about Social Media is that it doesn’t matter what industry you’re in, you can benefit from using it,” explains Alicia Doiron on Payfirma.com, “It gives you a chance to engage and build relationships with your audience. Use Social Media to ask your customers questions, offer valuable advice and quickly respond to concerns or feedback. As you do this you are building your reputation as a company that truly listens and values their customers.”
3. Host a summer party.
Nothing says summer like barbeques! If you plan on throwing one this summer, you can pretty much guarantee you’re going to make a few new friends. Promoting your business as one that is fun-loving, inviting and an enjoyable place to visit during the sunny and warm months of the year will make it to be a go-to location each and every summer. Nickolaisen agrees that hosting a local event during the summer months is a good business practice.
“Even if your business is online based, hosting a local event can get you in front of new people and position your business as a community leader,” she writes, “However, since it’s summer (and we’re bringing the vacation to them, remember?), don’t think about an event with speakers and industry knowledge; think instead about hosting a relaxing event that also gets you in front of potential customers.”
4. Promote your gift cards.
As mentioned, summer is the time for parties. And plenty of your customers will be looking for gifts to bring to their parties’ hosts. Why not ensure that your place of business is a go-to destination for gifts by promoting the fact that you sell gift cards? For more information about how Canadian POS Corporation can help you to begin selling gift cards in your store, give us a call at 1-877-748-2884 or email us at info@localhost.