It can be argued that the most important element of your company’s advertising campaigns is its website. It’s no secret that the internet is popular. That would be a major understatement. Each and every day, Canadians are hopping online to browse areas of interest that may or may not involve your industry. But what if they do? Is your website welcoming online users in ways that can transition them into paying customers?
Here are four ways to entice visitors to your company website:
1. Offer high quality content. This includes having the copy on your website written in a way that is clear, concise and professional. Poorly worded product descriptions, less-than-stellar spelling and punctuation and the like are all ways to turn website visitors off. It’s important to portray your brand in the most professional manner possible. Be sure to proofread all text before making it live.
On Inc.com, Peter Roesler writes that ensuring the high quality of a website’s content is the first place to start when creating any marketing strategy. “Consumers realize that there is a dearth of good content on the Web, so they\’ll return to a site that consistently delivers what they\’re looking for,” he writes, “High-quality content also gets shared more, thus exponentially increasing the reach of the message.”
2. Make it mobile-friendly. Who doesn’t own a smartphone these days? And which smartphone users don’t surf the internet? You’ll certainly want your company website to be accessible through today’s wildly popular handheld devices. “If your company website isn’t easily viewable on smartphones, you’re not allowing it to provide welcoming experiences to its visitors,” says MeloTel.com, “This will quickly turn away the mobile user and end up costing you business.”
Gabriel Shaoolian of FastCompany.com agrees. “More than 50% of all searches start on a mobile device,” he reveals, “So if your business is not displaying mobile-friendly experiences for your customers, you’ve lost more than half of the opportunities for new business right off the bat. That’s the bottom line. Mobile friendly means that your existing site grows and shrinks with the size of the device it’s displayed on, which is called responsive design.”
3. Allow for user-generated content. Customers love sharing their opinions. And, in some cases, it would be a good idea to allow for customer feedback on your website. Roesler believes that this is a worthwhile feature. “People trust online reviews almost as much as they do recommendations coming from someone they knew,” he notes, “And so long as it\’s easy to do, happy customers will leave good reviews.”
4. Incorporate an e-commerce solution. Just as popular as online surfing is online shopping. Canadians love being able to shop in the comforts of their own homes. Are you allowing your customers to buy directly from your website? According to Roesler, “Trying to segregate e-commerce from other website functions is a common mistake…Improving the e-commerce integration of a site will boost revenues and ROI for internet marketing.”
Canadian POS Corporation provides its clients with an e-commerce solution that enables them to easily and securely accept and process all credit cards from their websites. That includes Visa, MasterCard, Discover and American Express. Our customers are able to secure real-time transaction processing that will allow them to take advantage of the world’s love for online shopping.
For more information, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.