We, here at Canadian POS Corporation, certainly hope that you are enjoying “Gift Card Usage Season”! As we discussed in our last blog, January is a very popular time for customers to use their gift cards. Naturally, following a holiday season when many people would have received gift cards as gifts, businesses are given greater opportunities to welcome new customers.
Just because gift cards are being used fairly often this month, it doesn’t mean that you shouldn’t still put some effort towards selling more gift cards. Yes, the holidays are behind us. But there are still plenty of reasons that people guy gifts. Birthdays, anniversaries, graduations and let’s not forget Valentine’s Day, which is just under a month away!
It can be argued that gift cards practically sell themselves. However, it’s important to come up with ways to put more of a spotlight on them so you can maximize your sales. In today’s blog, we’ll review a few ways that you can market your gift cards so that you may sell as many as possible. These simple tips are bound to provide you with all the benefits that gift cards provide.
Product Placement. In sections of your store where you have your gift card display, place some of your most popular, smaller items close by. This way, customers will be encouraged to add one or two small items along with the gift cards to make them a bit more “personal”. These add-on sales are great for business for obvious reasons. But this type of product placement is also a great way give your cards more attention.
High Visibility. Naturally, you’ll want your gift card display to be highly visible and easily recognizable. It may be important to have clear and bold signage in the section or sections of your store where the cards are on display. As well, placing your gift cards near the cash register – where many businesses decide to place them – helps to drive those last minute, impulse sales.
Social Media. Is there anything that social media isn’t good for? Don’t answer that. Just understand that social media is absolutely essential, in this day and age, for getting the word out about what your business has to offer. Be sure to utilize your Facebook and Twitter accounts to advertise the fact that you have gift cards for sale at your place of business.
Signage. Earlier, we mentioned the idea of having signage. But it should be noted that big and bold signs shouldn’t be limited to locations inside of your store. Place signs and posters in front of your store. And, of course, eye-catching banners on your website are of prime importance. Perhaps, you can also set your website up to sell gift cards to customers who prefer shopping online.
Gift cards are inexpensive ways of attracting new business. As we pointed out in our last blog, research has shown that they increase customer bases and customer loyalty. Make your customers’ shopping experiences easier and make your business more prone to inviting new people through the doors. Order your gift cards today by calling Canadian POS Corporation at 1-877-748-2884!