In our last blog, we discussed the importance of providing convenience to customers. As we mentioned, the advent of the internet has made things very easy for people nowadays. The receiving of information, for example, is done very easily and conveniently by pulling out our smartphones and typing keywords into Google. Within seconds, people have the information they’re looking for.
Business owners need to keep the concept of convenience in mind because so many consumers wish to do their shopping the easy way. If they’re not buying products online, they’re researching products and services on the internet before going to physical store locations to make their purchases.
How can you make things more convenient for your customers? Here are four ideas:
1. Allow for online shoppers to make in-store pick-ups. Just because you sell your products online, it doesn’t necessarily mean that you’re obligated to ship them directly to their buyers. Many stores offer in-store pick-ups. That way, you can assure yourself of more sales. No longer do people have to visit or even call your store to see if a product is available. By making the purchase online, your customer is assured that he/she will be able to get it when ready to come in to the store.
2. Offer free shipping. In the event that you would like to give your customers the option between in-store picks up or delivery, offering free shipping would certainly help you to boost your online sales. Of course, you make things even more convenient for your customers when you allow them to get what they ordered sent directly to their doors without any extra charges.
360Connext founder, Jeannie Walters explains how Amazon has become such an e-commerce juggernaut thanks, in part, to this practice. “While many retailers are now offering online ordering with conveniences such as in-store pickup, Amazon is still the king of all things ecommerce,” she writes, “They have taken convenience to a whole new level. With one click shopping and Prime membership perks like free shipping, it’s no wonder why it’s the go-to online retailer for so many.”
3. Be accessible through more than one communication source. At Canadian POS Corporation, we offer our customers a number of ways to contact us. Of course, there is always our toll-free number 1-877-748-2884 that they can use or they can email us at firstname.lastname@example.org. We also offer customers the option of using our “Send Us A Message” option on our website’s Contact page. We do our best to make it very easy to get in touch with us.
“Giving your customers a choice of myriad communication channels to contact you can help ensure a more convenient experience,” say Janet Schoel, Debbie Major and Shafiul Fuad of the Canadian Marketing Association, “For example, there’s an increasing demand for channels that can handle ‘one-and-done’ inquiries like social media, text-based media (email and chat) and voice (phone).”
4. Engage your employees. Never forget the importance of including your employees in all facets of your brand’s approach to customer service. “We’ve seen that highly engaged employees do a better job at representing the brand promise and offer an experience that’s more convenient to customers than the non-engaged employee,” write Schoel, Major and Fuad, “Investing more in training, education and team-building exercises can help improve the quality of your workforce.”
At Canadian POS Corporation, we offer Canadian business owners a variety of ways to make things more convenient for their customers. Be sure to contact us to ask us about our Countertop and Wireless POS terminals that enable you to accept credit cards and debit cards, as well as our fantastic e-commerce solution!