Every retailer wishes he/she could boost sales, regardless of how well business is going. Believe it or not, higher sales can be achieved by taking some pretty simple, yet very important steps. In today’s blog, we’ll present you with five bright ideas for growing sales in your store.
1. Take advantage of social media.
It’s probably pretty important that we start off with this one. Today, social media are the most popular sources of communication for people all over the world. It’s completely free to set up your accounts and begin interacting with members of your customer base. If you haven’t yet established a LinkedIn profile and a Facebook account, make it a priority. You’re bound to increase the attention your brand receives in no time.
2. Prioritize customer relationships over sales.
Social media help you to grow your customer relationships. But note that direct advertising is not necessarily the way to build a following. Keep this in mind when greeting your customers in person. Having positive interactions with them will count for a lot more than the products and services you offer. “Take your relationship-building a step further with greeting cards, phone calls, and personalized emails,” suggests Brian Morris on BagsAndBowsOnline.com.
3. Follow up with your customers.
Just because you’ve processed a sale, don’t take for granted that your customer will return. Be sure to do some follow up to ensure repeat business. “Rewarding customers for their loyalty is a great way to build relationships and earn more sales,” says Morris, “Send new customers a special gift, such as a ten percent off coupon (which you can track), to encourage them to visit again.”
4. Offer pickup and delivery options.
Make life easy. Those three words should serve as the unofficial motto of your brand. When you find ways to simplify the lives of your customers, you will find yourself processing more transactions. One way to make life easier for customers is to offer pickup and delivery options for the purchases they make.
On Repsly.com, Cam Garrant champions the practice of offering customers more options. “Omnichannel retail is currently a huge talking point for merchandisers, marketers, salespeople, and anyone else involved in the retail industry,” he writes, “Being able to offer customers a shopping experience through whichever channel they choose gives retailers a massive advantage over their competition in an era of retail where convenience is king.”
5. Let your customers make purchases online.
To reiterate that last point, the more ways your customers are able to get their hands on your goods, the better it will be for your company’s bottom line. If you haven’t yet invested in an e-commerce solution, the time is now to get one going. At Canadian POS, we’re proud to offer a secure e-commerce solution that enables you to easily and securely accept and process all credit cards – Visa, MasterCard, Discover Network, American Express – from your website.
Secure real-time transaction processing and advanced risk management tools protect your online business from fraud. And because you’ll have a direct connection to our powerful and reliable processing network, you can eliminate the costs and complexities of dealing with a third-party gateway provider.