Businesses of all kinds can greatly profit from accepting credit and debit cards. But this is especially true for restaurant owners. If you own a restaurant, you’re likely very well aware of just how important it is to offer your patrons the option of paying with plastic. With the holiday season fast approaching, there are many ways that restaurant owners can take further strides to swipe those cards all the more.
Often, we assume that the holiday shopping season is all about retail. But the food industry can see quite a boost as well. On MPPMarketingGroup.com, a list of holiday marketing tips for restaurant owners is provided. This peaked our interest as the restaurant industry provides us, here at Canadian POS Corporation, with numerous clients. So let’s take a look at some of those ideas.
Be Seasonally Correct. Although some people vehemently disagree with this tip, it’s important to take into account that not everyone celebrates Christmas. That means that it would be wise to offer your patrons such niceties as “Happy Holidays” or “Season’s Greetings” instead of the traditional “Merry Christmas”. That way, you’re sure to include everyone regardless of their beliefs and practices.
Send Holiday Greetings. “Sending best wishes for the holiday season is a good way to remind customers about your restaurant,” says MPP Marketing Group, “The card should seem like a greeting rather than a promotional message. Your customers will feel special and may keep you in mind for their celebration plans. At the bottom of the card, you could mention your holiday promotion, but keep it simple and enticing.”
Special Holiday Promotions. Although this tactic works great for a variety of businesses, your restaurants should be offering extra services and freebies. Note, however, that you want to show added value to the customer experience. In other words, try to avoid going the way of offering discounts. “Do not lower prices,” insists MPP Marketing Group. Show your customers a good time while insisting that your prices are worth paying.
Advertise. Advertise. Advertise. “Advertise in more unique ways for the holidays,” reads the website, “Perhaps, advertise in the local school holiday play or concert. There are many options out there in your neighborhood. Also, make sure to mention your takeout, delivery service and holiday hours if applicable.” With so many options out there, you’ll want to make sure to encourage your community to eat at your place of business.
Sell Gift Certificates and Gift Cards. Canadian POS Corporation offers gift cards to its clients and they absolutely work wonders! This is obviously the time of year when people will by buying gift cards by the boatload. Be sure to display your gift cards in a prominent place letting customers know that they are readily available. They make the shopping experience so easy and they guarantee a return visit from someone!
Ordering gift cards for your own store is easy. Contact us at 1-877-748-2884. One of the best ways to celebrate the holidays is to increase your customer base. And the selling of gift cards has been proven to do just that. Your restaurant is bound to see a spike in business this holiday season and well into the new year by following the above mentioned tips. Allow us to help you get the ball rolling!