All business owners want to boost sales in their stores. As a result, they turn to a variety of advertising strategies – some work, some don’t. It’s important to come up with ideas that will intrigue the members of your target audience. But what are the most effective ways to get people’s attention? How can you ensure that your ideas generate greater sales in your store?
At Canadian POS Corporation, we believe that it’s all about being inventive. Here are five ideas:
1. Do something newsworthy.
Throw an event, host a party or run a contest. Contact local publications, blogs and websites who may find what you’re doing interesting enough that they wish to cover it. Not only is it worth having a news story done on your business, but it would be wise to advertise in these publications as well. Your choice to invest in these various media will encourage them to want to cover your brand.
2. Turn your vehicle into a mobile billboard.
Of course, there are many people who drive themselves around the city each and every day. Especially in large cities, commuters are quite used to heavy traffic at several points throughout the day. Driving around a car that is emblazoned with your company logo and contact information is bound to get noticed as well. Consider the fact that everywhere you drive your vehicle, there will be an advertisement for your company for people to see. It can have quite an impact!
3. Sponsor a local sports team.
There’s nothing quite like being a pillar in your community to earn your brand a sterling reputation. Placing your company name and logo on the jerseys of either a youth or adult league sports team will do a lot to ramp up your community identity. Gaining the good favour of the people who live closest to your place of business is always a wise idea in the customer-attracting game. Plus, you’ll have a number of people in your community regularly cheering you on when your team takes the field!
4. Step up your social media game.
It’s no secret that the Facebooks and Twitters of the world continue to be incredibly popular ways for people to communicate with each other daily. And while setting up and using such social media accounts is completely free, they each offer paid ways to garner greater attention for your company profiles. Looking into advertising on social media is wise because of the huge audience you’ll be able to connect with. The accounts also come with tools to help you target the demographic you wish to advertise to.
5. Sell gift cards!
People want to buy them. People want to receive them. In our experience, gift cards have proven to be the perfect solution to grow small businesses. They are known to garner repeat business, attract new customers and boost sales all year long. For more information on how to begin selling gift cards in your store, call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost.