It can be argued that the number one thing that impresses customers the most is how they are treated by the companies that they do business with. In other words, customer service matters most! Consider how you feel each and every time you do business with a company. Most often, you remember the times when you really enjoyed your experiences. But you really remember the times when you had bad experiences.
Which of the two types of experiences did you discuss with your loved ones the most? Yes, good experiences often get shared with family members and friends. There’s nothing like a good old recommendation to help your business along. But, it’s those bad experiences that tend to get the most attention. Clearly, it’s imperative that you provide your customers with the greatest of experiences. Bad ones, obviously, are bad for business.
At Canadian POS Corporation, we take providing top-notch customer service very seriously. We believe that it makes up the most important part of our brand. As Liz Tahir writes on About.com, “Rule #1: Think of customers as individuals.” She goes on, in fact, to list a number of tips on how to provide excellent customer service. We’d like to share them with you. After all, we’re proud to be Canadian. And Canadians are known for being polite, right?
Remember there is no way that the quality of customer service can exceed the quality of the people who provide it. Tahir insists that it all starts with a strong, knowledgeable and friendly staff. You can\’t expect to provide excellent customer service without excellent customer service people. Be sure that during your hiring process, you locate the most upbeat, personable and positive-minded candidates you can find.
Realize that your people will treat your customers the way they are treated. Excellent customer service really starts with you. If you expect your customers to receive amazing treatment with each and every interaction with your business, then you\’ll need to exhibit the same traits during the interactions with your employees. It\’s your job to be enthusiastic and polite when speaking with your team members so that they can pass along the positive energy.
Get to know your customers. Calling your customers by name can really go a long way. People like to feel important. And when you show them that they matter to you, it will help to build their senses of loyalty towards your brand. Learn things about your customers including names of their family members, birthdays, what they do for a living and what their interests may be. Excellent customer service includes genuine relationship building.
Get your customers to know you. A relationship is a two-way street, right? So it\’s important for you to be able to open up about yourself so that your customers get comfortable with you. Don\’t be afraid to be accessible. Tahir suggests that you make sure that you are visible when on the job so that customers are invited to approach you with questions or concerns. They should be able to recognize you and call you by name when they need assistance.
Go the extra mile. Sometimes, the littlest things make the biggest differences. Tahir suggests that you \”include a thank-you note in a customer\’s package; send a birthday card; clip the article when you see their name or photo in print; write a congratulatory note when they get a promotion. There are all sorts of ways for you to keep in touch with your customers and bring them closer to you.\”
Be sure to check out tomorrow’s blog as we round out our list of customer service tips. But call Canadian POS Corporation today at 1-877-748-2884 to get a taste of our own brand of excellent customer service!