At Canadian POS Corporation, we pride ourselves on offering Canadian business owners top-of-the-line POS terminals so that they may accept credit cards and debit cards as methods of payment from their customers. We’re also proud of the fact that we are also able to offer the most affordable rates in our industry! However, we’re most proud of the fact that we provide an unbeatable brand of customer service.
It’s not lost on us that customer service is the key ingredient to the success of any company. No matter what product you sell or what service you offer, it’s all about making the customer experience a delightful one time and time again. And as Nicole Fallon points out on BusinessNewsDaily.com, “smaller businesses actually have an advantage over larger companies when it comes to providing great service.”
This is because our staff is able to get to know our clients personally. Speaking to people on a first-name basis, getting to know their likes and interests and especially understanding their needs are all elements of what makes up a top-notch customer service regimen. Fallon goes on to describe some customer service best practices that will help small businesses to grow. Here are five ways to provide top-quality customer service.
1. Hire great people. If each and every member of your staff isn’t on board with your company’s customer service policy, it will not be implemented to the fullest extent. “Hiring the right team and creating a people-first culture from the get-go is the best way to ensure that your employees\’ good attitude impresses your customers,” writes Fallon. Be sure to hire and train the right people to put forth your company’s mission statement to provide top-notch customer service.
2. Make a great first impression. You know the old cliché. You never get a second chance to make a good first impression. Fallon points out that your first interaction with a client can “make or break a deal. This is especially true when you\’re trying to attract and keep customers.” She goes on to note that research shows that 20 percent of customers will stop trusting a brand after just one bad experience. It’s your job to prevent any bad experiences from happening.
3. Be proactive. Knowing what makes your customers tick is important. This way, you can anticipate their needs and work to serve them before your assistance is even asked for. Keep in touch and let them know you’re thinking of them. Don’t be a brand that only communicates with customers when they have complaints. Fallon writes that “catching a disappointed customer before that person has a chance to express his or her displeasure can make all the difference.”
4. Offer a seamless experience. It’s important to remember that your customers have options. They can always go to your competition. Why would they choose you over your competitors? Fallon believes it has to do with providing numerous ways to interact with your clients. “Today\’s top companies stand out by providing a consistent experience through every single channel, whether it\’s in the store, on the Web or through social media,” she writes.
5. Treat customers as individuals, not demographics. “Until recently, the standard approach to marketing was dividing customers into segments and using broad demographic assumptions to serve them,” Fallon continues, “Marketing has gotten much more sophisticated and personalized, and customer service is following suit.” At Canadian POS Corporation, we strive to provide each of our clients with individual attention. The personalized experience makes for better interactions.
Call us today at 1-877-748-2884 to experience our brand of customer service! And congratulations to our very own Brad Atkin for winning $100.00 from our telecom provider, MeloTel in their monthly Customer Satisfaction Survey contest!