Don’t look now but October will be here in just over two weeks! It marks an interesting time of year for business owners all over Canada. First of all, it’s the beginning of the fourth quarter of the fiscal year for most businesses, which means that many entrepreneurs will be making pushes to close out their years strongly. Secondly, it’s the beginning of the fall season, which brings about many new marketing and promotion opportunities.
Many Canadian store owners will have their places of business decked out in black and orange to acknowledge the impending Thanksgiving and Halloween celebrations. Yes, it’s a fun time of year. And it’s one when most business owners will be working to scare up more business.
Here are five ideas for how you can do just that throughout October:
1. Get your team in costumes.
Encourage your staff members to add a little extra fun in the way that they present themselves between now and Halloween. The objective is to get them into festive spirits that they can pass along to your customers. When you increase your efforts to give customers unique experiences, they will be a lot more likely to come back.
2. Run a \”trick or treat\” promotion.
Grab some tasty treats and put one in each bag when a customer makes a purchase from you. Most will appreciate the free treat, but that’s not all that you’ll be putting into their bags. Include free gift cards and/or coupons that will provide customers with discounts on the next purchases they make in the month of October. That way, you’ll be encouraging a return visit in the near future.
3. Hold an online Halloween contest.
There’s no bad time of year to utilize your social media profiles. But this time of year is an especially important time. Encourage your Twitter followers and Facebook friends to submit pictures of themselves in their Halloween costumes as part of a contest. Select the winner of the contest and offer a grand prize made up of some or one of your most sought-after products.
4. Hold an offline Halloween contest.
Perhaps, you can offer special discounts to people who decide to wear their Halloween costumes into your store. Especially during the last week or two of the month, it will be an inventive idea to encourage people to show up all decked out in their Halloween costumes. It’s an idea that will separate your brand from the competition and entice people, who are in the spirit of the season, to think very highly of your brand.
5. Participate in actual trick or treating.
When Halloween comes, don’t hesitate to get in on the action. Hand out candy or other treats to your customers when they walk through the doors of your store regardless if they make purchases or not. As well, don’t be afraid to extend your promotions well into the next couple of months so that shoppers will be willing to come back to make their holiday purchases.
Being a business owner can be fun. And the marketing and promotion ideas associated with this month are examples of how running a business can be a joy. However, it’s likely you’ll need some extra working capital to pull off some of your marketing and promotion ideas. That’s where our unique merchant cash advance program can come in very handy!
For more information or for a free, no obligation quote, please don’t hesitate to call Canadian POS Corporation at 1-877-748-2884 or email us at info@localhost. As well, be sure to ask us about our gift cards!