This week, the theme of our blogs has centred in on reasons to accept credit and debit cards at your place of business. A pretty natural topic for a blog representing a company that provides POS terminals, right? But, as we mentioned yesterday, we are not alone in our belief that accepting Visa, MasterCard and Interac cards brings about many benefits for all types of businesses.
On NewRiverLeads.com, they admit that many business owners hesitate on implementing credit card systems at their places of businesses in efforts to keep costs down. However, as we have been discussing all week long, entrepreneurs actually stand to make more money by giving their customers more payment options. Let’s look at few more benefits of accepting plastic.
Convenience. Remember, that offering payment options provides your customers with an added convenience. As you should likely be aware, many people walk around without ever having any cash on them. This provides them with the peace of mind in knowing that they cannot lose or be robbed for their hard earned cash. A card can be replaced, cash cannot. Make it convenient for your customers to pay with plastic.
More Sales. The fact that credit and debit card acceptance helps for business owners to increase their sales appears on every list of benefits that we can find. In fact, NewRiverLeads.com believes that your customers “are likely to get annoyed if you don\’t accept credit cards. Most of the time, they will not go out to get cash and come back. They simply will not make the purchase, and there\’s a good chance they won\’t do further business with you.”
Bigger Sales. We’ve talked a lot about “impulse spending” over the past month or so. Not only are customers able to spend more, but they’re able to make bigger purchases when you accept plastic. As the site points out, your big-ticket items will be much harder to sell if you don’t accept credit and debit cards. In such a case, customers are likely to simply settle for smaller purchases.
Protection. When you have little to no cash in your store, your chances of being burglarized significantly decrease. It’s not something that you generally want to think about. But robbery is always a scary possibility. As NewRiverLeads.com puts it, “accepting credit cards allows you to keep a smaller supply of cash out in the open, so even if your business is robbed, you would not lose as much money.”
Sharpens Your Image. The site points out another interesting benefit in that it helps to sharpen your business image when you accept plastic. There is a sense of trust that is built between you and your clients when you are associated with such big names as Visa, MasterCard and Interac. The relationship helps for you to be seen as more reputable and trustworthy.
“Overall, the advantages far outweigh the cost of investing in a credit card system, which is often much lower than you might think,” concludes the site, “Accepting credit cards will pay for itself with the increase in image, impulse spending and volume of business it will create for you and your company.” To begin accepting plastic today, contact Canadian POS Corporation at 1-877-748-2884!