“Why should a small-business owner accept credit cards? There are dozens of reasons,” reads Entrepreneur.com, “First and foremost, research shows that credit cards increase the probability, speed and size of customer purchases. Many people prefer not to carry cash, especially when traveling. Others prefer to pay with credit cards because they know that it will be easier to return or exchange the merchandise.”
Readers of the Canadian POS Corporation Blog know of the many benefits that come with plastic acceptance. However, that doesn’t mean that all merchants have quite jumped on board just yet. Many still express concerns about the fees that are associated with accepting credit cards and debit cards. And that is why we are so happy to provide our customers with the most affordable rates in our industry.
We do not recommend that merchants simply accept plastic if they are satisfied with the rates they are paying to do so. We encourage all of our clients to learn about the many benefits that they will be receiving once they offer their customers these popular payment options. They should be proud to exclaim “we accept cards!” and go out of their way to communicate to their client base they are plastic-friendly business owners.
As Entrepreneur.com insists, “accepting credit cards has several advantages for business owners, as well. It gives you the chance to increase sales by enabling customers to make impulse buys even when they don\’t have cash in their wallets or sufficient funds in their checking accounts. Accepting credit cards can improve your cash flow because in most cases you receive the money within a few days instead of waiting for a check to clear or an invoice to come due.”
The site goes on to note that credit cards guarantee that you will be paid. By accepting them, you will automatically receive money in your bank account within a matter of days. No longer will you have to worry about counting up all of your cash and making a personal visit to your local branch. There is a lot less of a risk taken than when you accept cheques. How often have you had a cheque bounce on you?
Visa and MasterCard are the credit cards that are used most frequently, says Entrepreneur.com. So naturally, you will want to work with a payment provider who accepts such major credit cards. At Canadian POS Corporation, our terminals accept all major credit cards including American Express and Discover. Of course, through our POS machines, you will also be able to accept those widely-popular Interac debit cards.
Once you start accepting plastic, we highly recommend that you spread the news to your both your client base and would-be customers. Utilize your social media pages to exclaim “we accept cards!” Arguably, there is no better way to spread the word quicker than to do so using Facebook and Twitter. Also, be sure to post signs that highlight the Visa, MasterCard and Interac logos at the front of your store and at the cash register.
Merchants very often do this to make absolutely clear that they are plastic-friendly business owners. Don’t hesitate to give Canadian POS Corporation a call at 1-877-748-2884 today! We offer only the best POS terminals as well as the most affordable rates in our industry. Did we mention that? Even if you already accept credit and debit cards, we can have your machines upgraded within days.